{"id":8172,"date":"2019-08-12T19:30:15","date_gmt":"2019-08-12T16:30:15","guid":{"rendered":"https:\/\/millidusunce.com\/misak\/?p=8172"},"modified":"2019-08-07T13:20:33","modified_gmt":"2019-08-07T10:20:33","slug":"bir-iletisim-araci-orhun-kitabeleri-kol-tigin-abidisi","status":"publish","type":"post","link":"https:\/\/millidusunce.com\/misak\/bir-iletisim-araci-orhun-kitabeleri-kol-tigin-abidisi\/","title":{"rendered":"Bir ileti\u015fim arac\u0131 Orhun Kitabeleri: K\u00f6l Tigin ve Bilge Ka\u011fan Abidesi"},"content":{"rendered":"

\"\"<\/a>G\u00fcney Cephesi<\/strong><\/h2>\n

Mermerden yap\u0131lm\u0131\u015f ve d\u00f6rt y\u00f6nl\u00fc olarak tasarlanan K\u00f6l-Ti\u011fin yaz\u0131t\u0131 gelecek nesillere aktarmak istedi\u011fi bilgileri olduk\u00e7a net, anla\u015f\u0131l\u0131r ve a\u00e7\u0131k bir \u015fekilde anlatmaktad\u0131r.<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin g\u00fcney cephesindeki birinci, ikinci ve \u00fc\u00e7\u00fcnc\u00fc sat\u0131rlar\u0131nda hedef kitleye ula\u015fma \u00f6zelli\u011fi bak\u0131m\u0131ndan siyasi ileti\u015fim \u00f6rnekleri bulunmaktad\u0131r;<\/p>\n

\u201cTanr\u0131 gibi g\u00f6kle olmu\u015f T\u00fcrk Bilge Ka\u011fan\u0131, bu zamanda oturdum. S\u00f6z\u00fcm\u00fc tamam\u0131yla i\u015fit. Bilhassa k\u00fc\u00e7\u00fck karde\u015f ye\u011fenim, o\u011flum, b\u00fct\u00fcn soyum, milletim, g\u00fcneydeki \u015fadp\u0131t beyleri, kuzeydeki tarkat, buyruk beyleri. Otuz Tatar \u2026<\/em><\/p>\n

Dokuz O\u011fuz beyleri, milleti! Bu s\u00f6z\u00fcm\u00fc iyice i\u015fit, adamak\u0131ll\u0131 dinle: Do\u011fuda g\u00fcn do\u011fusuna, g\u00fcneyde g\u00fcn ortas\u0131na, bat\u0131da g\u00fcn bat\u0131s\u0131na, kuzeyde gece ortas\u0131na kadar, onun i\u00e7indeki millet hep bana t\u00e2bidir. Bunca milleti hep d\u00fczene soktum. O \u015fimdi k\u00f6t\u00fc de\u011fildir. T\u00fcrk ka\u011fan\u0131 \u00d6t\u00fcken orman\u0131nda otursa ilde s\u0131k\u0131nt\u0131 yoktur.\u201d<\/em> (Ergin 2003: 3)<\/p>\n

Bilge Ka\u011fan; \u201cDo\u011fuda g\u00fcn do\u011fusuna, g\u00fcneyde g\u00fcn ortas\u0131na, bat\u0131da g\u00fcn bat\u0131s\u0131na, kuzeyde gece ortas\u0131na kadar, onun i\u00e7indeki millet hep bana t\u00e2b\u00eedir\u201d<\/em> diyerek g\u00fcc\u00fcn\u00fc ve kudretini kamuoyuna aktarmak istemi\u015ftir. Bu y\u00f6n\u00fcyle ifadeler, siyas\u00ee ileti\u015fim ile benzerlik g\u00f6stermektedir. G\u00fcc\u00fcn\u00fcn s\u0131n\u0131rlar\u0131n\u0131 belirterek, siyas\u00ee ileti\u015fim \u00f6zelliklerinden geni\u015f ifade g\u00fcc\u00fcn\u00fc ortaya koymaktad\u0131r. Ayr\u0131ca, geni\u015f kitlelere ula\u015fma amac\u0131 da kitabeler arac\u0131l\u0131\u011f\u0131 ile ger\u00e7ekle\u015fmi\u015ftir. Kitabeler bir reklam arac\u0131 niteli\u011fine b\u00fcr\u00fcnm\u00fc\u015ft\u00fcr.<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin g\u00fcney cephesindeki \u00fc\u00e7\u00fcnc\u00fc, d\u00f6rd\u00fcnc\u00fc ve be\u015finci sat\u0131rlarda da yine hedef kitleye ula\u015fma ve geni\u015f ifade g\u00fcc\u00fc ortaya koyma \u00f6zellikleri bak\u0131m\u0131ndan siyasi ileti\u015fim \u00f6rnekleri g\u00f6ze \u00e7arpmaktad\u0131r;<\/p>\n

\u201cDo\u011fuda \u015eantung ovas\u0131na kadar ordu sevk ettim, denize ula\u015fmama az kald\u0131. G\u00fcneyde Dokuz Ersine kadar ordu sevk ettim, Tibete ula\u015fmama az kald\u0131. Bat\u0131da \u0130nci nehrini ge\u00e7erek Demir Kap\u0131\u2019ya kadar ordu sevk ettim. Kuzeyde. Yir Bay\u0131rku yerine kadar ordu sevk ettim. Bunca yere kadar y\u00fcr\u00fctt\u00fcm. \u00d6t\u00fcken orman\u0131ndan daha iyisi hi\u00e7 yokmu\u015f. \u0130l tutacak yer \u00d6t\u00fcken orman\u0131 imi\u015f Bu yerde oturup \u00c7in milleti ile anla\u015ft\u0131m. Alt\u0131m g\u00fcm\u00fc\u015f\u00fc, ipe\u011fi, ipekliyi s\u0131k\u0131nt\u0131s\u0131z \u00f6ylece veriyor.\u201d<\/em> (Ergin 2003: 3-5)<\/p>\n

732 y\u0131l\u0131nda dikilen ve G\u00f6kt\u00fcrk Devleti\u2019nin kurulu\u015fu hakk\u0131nda detayl\u0131 bilgi vermeyi ama\u00e7layan kitabelerde Bilge Ka\u011fan, herkes taraf\u0131ndan bilinmesi ve \u00f6\u011frenilmesi gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc ve kendince \u00f6nemli kabul etti\u011fi olaylar\u0131 anlatm\u0131\u015ft\u0131r. \u201cDo\u011fuda \u015eantung ovas\u0131na kadar ordu sevk ettim, denize ula\u015fmama az kald\u0131 G\u00fcneyde Dokuz Ersine kadar ordu sevk ettim, Tibet e ula\u015fmama az kald\u0131. Bat\u0131da \u0130nci nehrini ge\u00e7erek Demir Kap\u0131ya kadar ordu sevk ettim\u201d<\/em> s\u00f6zleri ile hem \u015fahs\u00ee beyanat benzeri bir a\u00e7\u0131klama yapm\u0131\u015f hem de g\u00fcc\u00fcn\u00fcn s\u0131n\u0131rlar\u0131n\u0131 ifade ederek; kamuoyunu etkileme amac\u0131 ile kitabeleri siyas\u00ee ileti\u015fim arac\u0131 olarak kullanm\u0131\u015ft\u0131r.<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin g\u00fcney cephesinde yer alan be\u015finci, alt\u0131nc\u0131, yedinci, sekizinci, dokuzuncu ve onuncu sat\u0131rlarda bas\u0131n b\u00fclteni ile benzerlikler g\u00f6steren c\u00fcmleler bulunmaktad\u0131r;<\/p>\n

\u201c\u00c7in milletinin s\u00f6z\u00fc tatl\u0131, ipek kuma\u015f\u0131 yumu\u015fak imi\u015f. Tatl\u0131 s\u00f6zle, yumu\u015fak ipek kuma\u015fla aldat\u0131p uzak milleti \u00f6ylece yakla\u015ft\u0131r\u0131rm\u0131\u015f. Yakla\u015ft\u0131r\u0131p, konduktan sonra, k\u00f6t\u00fc \u015feyleri o zaman d\u00fc\u015f\u00fcn\u00fcrm\u00fc\u015f.<\/em><\/p>\n

\u0130yi bilgili insan\u0131, iyi cesur insan\u0131 y\u00fcr\u00fctmezmi\u015f. Bir insan yan\u0131lsa, kabilesi, milleti, akrabas\u0131na kadar bar\u0131nd\u0131rmazm\u0131\u015f. Tatl\u0131 s\u00f6z\u00fcne, yumu\u015fak ipek kuma\u015f\u0131na aldan\u0131p \u00e7ok \u00e7ok, T\u00fcrk milleti, \u00f6ld\u00fcn; T\u00fcrk milleti, \u00f6leceksin! G\u00fcneyde \u00c7ogay orman\u0131na, T\u00f6g\u00fclt\u00fbn ovas\u0131na konay\u0131m dersen, T\u00fcrk millet,.\u00f6leceksin! Orda k\u00f6t\u00fc ki\u015fi \u015f\u00f6yle \u00f6\u011fretiyormu\u015f: Uzak ise k\u00f6t\u00fc mal verir, yak\u0131n ise iyi mal verir diyip \u00f6yle \u00f6\u011fretiyormu\u015f. Bilgi bilmez ki\u015fi o s\u00f6z\u00fc al\u0131p, yak\u0131na gidip, \u00e7ok insan, \u00f6ld\u00fcn!<\/em><\/p>\n

O yere do\u011fru gidersen, T\u00fcrk milleti, \u00f6leceksin! \u00d6t\u00fcken yerinde oturup kervan, kafile g\u00f6nderirsen hi\u00e7 bir s\u0131k\u0131nt\u0131n yoktur. \u00d6t\u00fcken orman\u0131nda oturursan ebediyen il tutarak oturacaks\u0131n. T\u00fcrk milleti, toklu\u011fun k\u0131ymetini bilmezsin. A\u00e7l\u0131k, tokluk d\u00fc\u015f\u00fcnmezsin. Bir doysan a\u00e7l\u0131\u011f\u0131 d\u00fc\u015f\u00fcnmezsin. \u00d6yle oldu\u011fun i\u00e7in, beslemi\u015f olan ka\u011fan\u0131n s\u00f6z\u00fcn\u00fc almadan her yere gittin. Hep orda mahvoldun, yok edildin. Orda, geri kalan\u0131nla her yere hep zay\u0131flayarak, \u00f6lerek y\u00fcr\u00fcyordun. Tanr\u0131 buyurdu\u011fu i\u00e7in, kendim devletli oldu\u011fum \u00fc\u00e7\u00fcn, ka\u011fan oturdum. Ka\u011fan oturup a\u00e7, fakir milleti hep toplatt\u0131m. Fakir milleti zengin k\u0131ld\u0131m. Az milleti \u00e7ok k\u0131ld\u0131m. Yoksa bu s\u00f6z\u00fcmde yalan var m\u0131?\u201d<\/em> (Ergin 2003: 5-7)<\/p>\n

Devletin tekrar kurulmas\u0131 eylemi tamamen mili bilin\u00e7ten kaynaklan\u0131r. Bu nedenle s\u00f6ylenen s\u00f6zler ve yap\u0131lan t\u00fcm betimlemeler gelecek ku\u015faklara yol g\u00f6sterici niteliktedir. \u201cT\u00fcrk milleti, toklu\u011fun k\u0131ymetini bilmezsin. A\u00e7l\u0131k, tokluk d\u00fc\u015f\u00fcnmezsin. Bir doysan a\u00e7l\u0131\u011f\u0131 d\u00fc\u015f\u00fcnmezsin. \u00d6yle oldu\u011fun i\u00e7in, beslemi\u015f olan ka\u011fan\u0131n m s\u00f6z\u00fcn\u00fc almadan her yere gittin. Hep orda mahvoldun, yok edildin\u201d<\/em> s\u00f6zleri ayr\u0131nt\u0131dan ka\u00e7\u0131nma, k\u0131sal\u0131k, a\u00e7\u0131kl\u0131k, netlik, g\u00fcncellik, hedef kitleye bilgi vermek ve duyuru yapmak bak\u0131m\u0131ndan bas\u0131n b\u00fclteni ile benzerlik g\u00f6stermektedir. Bug\u00fcnk\u00fc bas\u0131n b\u00fcltenlerini an\u0131msatan bu s\u00f6zler, ayn\u0131 zamanda g\u00fcn\u00fcm\u00fcz haber \u00f6rnekleri ile benzerlik g\u00f6stermektedir. G\u00fcn\u00fcm\u00fczde devlet y\u00f6neticilerinin ekonomik a\u00e7\u0131dan \u00fclkelerini daha iyi noktaya ta\u015f\u0131malar\u0131 ve bunu kamuoyu ile payla\u015fmalar\u0131n\u0131n haber niteli\u011fi vard\u0131r. Yukar\u0131da yer alan ifadelerde de benzer bir durum s\u00f6z konusudur. Bug\u00fcnk\u00fc gayri saf\u00ee yurti\u00e7i has\u0131lan\u0131n y\u00fckselmesi ve bu olumlu geli\u015fmenin haberle\u015ftirilerek kitle ileti\u015fim ara\u00e7lar\u0131 marifetiyle duyulmas\u0131 ile \u201cKa\u011fan oturup a\u00e7, fakir milleti hep toplatt\u0131m.\u201d<\/em> c\u00fcmlesindeki ifadeler benzerdir ve bu ifadeler kitabelerinin bir gazete niteli\u011finde oldu\u011funu g\u00f6stermektedir. \u0130fadenin sonunda halka y\u00f6nelik, \u201cYoksa bu s\u00f6z\u00fcmde yalan var m\u0131?\u201d<\/em> sorusu sorulmu\u015f ve cevap bulmak istenmi\u015ftir. Bu ifade, ileti\u015fimin temel unsurlar\u0131ndan geri bildirimin kitabelerde yer ald\u0131\u011f\u0131n\u0131 bizlere g\u00f6stermektedir.<\/p>\n

Ayr\u0131ca, c\u00fcmleler etkin bir ifade g\u00fcc\u00fcne sahiptir. Bu y\u00f6n\u00fcyle de siyas\u00ee ileti\u015fim konusunda benzerlik g\u00f6stermektedir.<\/p>\n

Kitabelerin etkin bir anlat\u0131m g\u00fcc\u00fc oldu\u011funu destekleyen \u015fu ifadeler dikkat \u00e7ekicidir:<\/p>\n

\u201cOrhon yaz\u0131tlar\u0131 yaln\u0131zca siyas\u00ee ve askeri olaylar\u0131n olu\u015f s\u0131ras\u0131yla hikaye edildi\u011fi kuru bir harp tarihi de\u011fildir. Tam tersine, bu yaz\u0131tlar\u0131n \u00f6zellikle Bilge Ka\u011fan\u2019\u0131n beylerine ve halk\u0131na seslendi\u011fi ve onlar\u0131 \u00c7inlilerin entrikalar\u0131na ve ana yurdu b\u0131rak\u0131p uzak diyarlara gitmelerinin do\u011furaca\u011f\u0131 felaketlere kar\u015f\u0131 uyard\u0131\u011f\u0131 b\u00f6l\u00fcmleri son derece etkili bir anlat\u0131m g\u00fcc\u00fcne ve g\u00fczelli\u011fine sahiptir.\u201d<\/em> (Tekin 2003: 15)<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin g\u00fcney cephesinde yer alan onuncu, on birinci, on ikinci ve on \u00fc\u00e7\u00fcnc\u00fc sat\u0131rlarda kitabelerin bir ileti\u015fim arac\u0131 oldu\u011funu ifade eden c\u00fcmleler bulunmaktad\u0131r;<\/p>\n

\u201cT\u00fcrk beyleri, milleti, bunu i\u015fitin! T\u00fcrk milletini toplay\u0131p il tutaca\u011f\u0131m burada vurdum. Yan\u0131l\u0131p \u00f6lece\u011fini yine burada vurdum. Her ne s\u00f6z\u00fcm varsa ebed\u00ee ta\u015fa vurdum. Ona bakarak bilin. \u015eimdiki T\u00fcrk milleti, beyleri, bu zamanda itaat eden beyler olarak m\u0131 yan\u0131lacaks\u0131n\u0131z? Ben ebedi ta\u015f yontturdum … \u00c7in ka\u011fan\u0131ndan resimci getirdim, resimlettim. Benim s\u00f6z\u00fcm\u00fc k\u0131rmad\u0131.<\/em><\/p>\n

\u00c7in ka\u011fan\u0131n\u0131n maiyetindeki resimciyi g\u00f6nderdi. Ona bamba\u015fka t\u00fcrbe yapt\u0131rd\u0131m. \u0130\u00e7ine d\u0131\u015f\u0131na bamba\u015fka resim vurdurdum. Ta\u015f yontturdum. G\u00f6n\u00fcldeki s\u00f6z\u00fcm\u00fc vurdurdum …. On Ok o\u011fluna, yabanc\u0131na kadar bunu g\u00f6r\u00fcp bilin. Ebedi ta\u015f yontturdum … \u0130l ise, \u015f\u00f6yle daha eri\u015filir yerde ise, i\u015fte \u00f6yle eri\u015filir yerde ebedi ta\u015f yontturdum, yazd\u0131rd\u0131m. Onu g\u00f6r\u00fcp \u00f6yle bilin. \u015eu ta\u015f … d\u0131m. Bu yaz\u0131y\u0131 yazan ye\u011feni Yollug Tigin.\u201d<\/em> (Ergin 2003: 7)<\/p>\n

K\u00f6l-Tigin ve Bilge Ka\u011fan yaz\u0131tlar\u0131nda, yaz\u0131tlar\u0131n dikili\u015f amac\u0131 tekrar tekrar anlat\u0131lm\u0131\u015ft\u0131r. T\u00fcrk halk\u0131na, birlik olman\u0131n \u00f6nemi, k\u00f6le toplumken nas\u0131l devlet sahibi olundu\u011fu anlat\u0131larak halk uyar\u0131lmak istenmi\u015ftir. \u201cT\u00fcrk beyleri, milleti, bunu i\u015fitin! T\u00fcrk milletini toplay\u0131p il tutaca\u011f\u0131m burada vurdum. Yan\u0131l\u0131p \u00f6lece\u011fini yine burada vurdum. Her ne s\u00f6z\u00fcm varsa ebed\u00ee ta\u015fa vurdum\u201d<\/em> ifadeleri ile bu ta\u015flar\u0131n dikili\u015f sebebi ve gayesi anlat\u0131lmaktad\u0131r. \u0130leti\u015fimin asl\u00ee \u00f6\u011fesi mesajd\u0131r. \u0130leti\u015fimin sa\u011fl\u0131kl\u0131 ger\u00e7ekle\u015febilmesi i\u00e7in mesaj\u0131n do\u011fru \u015fekilde verilmesi \u00f6nemlidir. Bu c\u00fcmle ile kitabelerin birer ileti\u015fim arac\u0131 oldu\u011fu kitabeleri diktirenler taraf\u0131ndan dile getirilmekte, beyan edilmektedir.<\/p>\n

Do\u011fu Cephesi<\/strong><\/h2>\n

K\u00f6l-Tigin Abidesi\u2019nin do\u011fu cephesinde yer alan birinci, ikinci, \u00fc\u00e7\u00fcnc\u00fc, d\u00f6rd\u00fcnc\u00fc, be\u015finci, alt\u0131nc\u0131, yedinci ve sekizinci sat\u0131rlar\u0131nda ifadelerin g\u00fcn\u00fcm\u00fczdeki propaganda teknikleri ile \u015fekil, anlam ve i\u015flev bak\u0131m\u0131ndan benzerlikleri s\u00f6z konusudur.<\/p>\n

\u201c\u00dcstte mavi g\u00f6k, altta ya\u011f\u0131z yer k\u0131l\u0131nd\u0131kta, ikisi aras\u0131nda insano\u011flu k\u0131l\u0131nm\u0131\u015f. \u0130nsan o\u011flunun \u00fczerine ecdad\u0131m Bumin Ka\u011fan, \u0130stemi Ka\u011fan oturmu\u015f. Oturarak T\u00fcrk milletinin ilini t\u00f6resini tutu vermi\u015f, d\u00fczenleyivermi\u015f.<\/em><\/p>\n

D\u00f6rt taraf hep d\u00fc\u015fman imi\u015f. Ordu sevk ederek d\u00f6rt taraftaki milleti hep alm\u0131\u015f, hep t\u00e2bi k\u0131lm\u0131\u015f. Ba\u015fl\u0131ya ba\u015f e\u011fdirmi\u015f, dizliye diz \u00e7\u00f6kt\u00fcrm\u00fc\u015f. Do\u011fuda Kad\u0131rkan orman\u0131na kadar, bat\u0131da Demir Kap\u0131ya kadar kondurmu\u015f. \u0130kisi aras\u0131nda pek te\u015fkil\u00e2ts\u0131z G\u00f6k T\u00fcrk \u00f6ylece oturuyormu\u015f. Bilgili ka\u011fan imi\u015f, cesur ka\u011fan imi\u015f. Buyruku yine bilgili imi\u015f tabi\u00ee, cesur imi\u015f tabi\u00ee. Beyleri de milleti de do\u011fru imi\u015f. Onun i\u00e7in ili \u00f6ylece tutmu\u015f tabi\u00ee \u0130li tutup t\u00f6reyi d\u00fczenlemi\u015f. Kendisi \u00f6ylece vefat etmi\u015f. Yas\u00e7\u0131, a\u011flay\u0131c\u0131, do\u011fuda g\u00fcn do\u011fusundan B\u00f6kli \u00c7\u00f6ll\u00fc halk. \u00c7in, Tibet, Avar, Bizans, K\u0131rg\u0131z, \u00dc\u00e7 Kur\u0131kan, Otuz Tatar, K\u0131tay. Tatab\u0131, bunca millet gelip a\u011flam\u0131\u015f, yas tutmu\u015f. \u00d6yle \u00fcnl\u00fc ka\u011fan imi\u015f. Ondan sonra k\u00fc\u00e7\u00fck karde\u015fi ka\u011fan olmu\u015f, o\u011fullar\u0131 ka\u011fan olmu\u015f tabi\u00ee. Ondan sonra k\u00fc\u00e7\u00fck karde\u015fi b\u00fcy\u00fck karde\u015fi gibi k\u0131l\u0131nmam\u0131\u015f olacak, o\u011flu babas\u0131 gibi k\u0131l\u0131nmam\u0131\u015f olacak. Bilgisiz ka\u011fan oturmu\u015ftur, k\u00f6t\u00fc ka\u011fan oturmu\u015ftur. Buyruklu da bilgisizmi\u015f tabi\u00ee, k\u00f6t\u00fc imi\u015f tabi\u00ee.<\/em><\/p>\n

Beyleri, milleti ahenksiz oldu\u011fu i\u00e7in, \u00c7in milleti hilek\u00e2r ve sahtek\u00e2r oldu\u011fu i\u00e7in, aldat\u0131c\u0131 oldu\u011fu i\u00e7in, k\u00fc\u00e7\u00fck karde\u015f ve b\u00fcy\u00fck karde\u015fi birbirine d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc i\u00e7in, bey ve milleti kar\u015f\u0131l\u0131kl\u0131 \u00e7eki\u015ftirtti\u011fi i\u00e7in, T\u00fcrk milleti il yapt\u0131\u011f\u0131 ilini elden \u00e7\u0131karm\u0131\u015f, ka\u011fan yapt\u0131\u011f\u0131 ka\u011fan\u0131n\u0131 kaybedi vermi\u015f. \u00c7in milletine beylik erkek evlad\u0131 kul oldu, han\u0131ml\u0131k k\u0131z evl\u00e2d\u0131 cariye oldu. T\u00fcrk Beyler T\u00fcrk ad\u0131n\u0131 b\u0131rakt\u0131. \u00c7inli Beyler \u00c7in ad\u0131m tutup, ka\u011fan\u0131na itaat etmi\u015f. Elli y\u0131l i\u015fi g\u00fcc\u00fc vermi\u015f. Do\u011fuda g\u00fcn do\u011fusunda B\u00f6kli ka\u011fana kadar ordu sevk edivermi\u015f. Bat\u0131da Demir Kap\u0131ya kadar ordu sevk edivermi\u015f.\u201d<\/em> (Ergin 2003: 9-11)<\/p>\n

T\u00fcrk halk\u0131na, birlik olman\u0131n \u00f6nemi \u00fczerinde durulmu\u015f ve birli\u011fin ne kadar \u00f6nemli oldu\u011fu tekrar anlat\u0131lmak istenmi\u015ftir. Mesel\u00e2;<\/p>\n

\u201cBeyleri, milleti ahenksiz oldu\u011fu i\u00e7in, \u00c7in milleti hilek\u00e2r ve sahtek\u00e2r oldu\u011fu i\u00e7in, ahenksiz oldu\u011fu i\u00e7in, k\u00fc\u00e7\u00fck karde\u015f ve b\u00fcy\u00fck karde\u015fi birbirine d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc i\u00e7in, bey ve milleti kar\u015f\u0131l\u0131kl\u0131 \u00e7eki\u015ftirtti\u011fi i\u00e7in, T\u00fcrk milleti il yapt\u0131\u011f\u0131 ilini elden \u00e7\u0131karm\u0131\u015f, ka\u011fan yapt\u0131\u011f\u0131 ka\u011fan\u0131n\u0131 kaybedivermi\u015f. \u00c7in milletine beylik erkek evlad\u0131 kul oldu, han\u0131ml\u0131k k\u0131z evlad\u0131 cariye oldu\u201d<\/em> (Ergin 2003: 11)<\/p>\n

\u015feklindeki ifadelerle iyi ile k\u00f6t\u00fc, do\u011fru ile yanl\u0131\u015f, dost ile d\u00fc\u015fman aras\u0131nda tercih sunulmu\u015ftur. Bu ifadeler d\u00fc\u015fmana dikkat \u00e7ekme, kendi fikrinin do\u011frulu\u011funu iddia etmek, \u00f6rnek olaylar anlatmak ve genellemeler yaparak h\u00fckme varmak bak\u0131m\u0131ndan propaganda teknikleri ile benzerlikler g\u00f6stermektedir.<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin do\u011fu cephesinde yer alan dokuzuncu, onuncu, on birinci, on ikinci, on \u00fc\u00e7\u00fcnc\u00fc, on d\u00f6rd\u00fcnc\u00fc, on be\u015finci ve on alt\u0131nc\u0131 sat\u0131rlar\u0131nda da yine \u015fekil, anlam ve i\u015flev bak\u0131m\u0131ndan propaganda teknikleri ile benzerlikler g\u00f6ze \u00e7arpmaktad\u0131r;<\/p>\n

\u201cT\u00fcrk halk kitlesi \u015f\u00f6yle demi\u015f: illi millet idim, ilim \u015fimdi hani, kime ili kazan\u0131yorum der imi\u015f. Ka\u011fanl\u0131 millet idim, ka\u011fan\u0131m hani, ne ka\u011fana i\u015fi g\u00fcc\u00fc veriyorum der imi\u015f. \u00d6yle diyip \u00c7in ka\u011fan\u0131na d\u00fc\u015fman olmu\u015f. D\u00fc\u015fman olup, kendisini tanzim ve tertip edemedi\u011finden yine teslim olmu\u015f. Bunca i\u015fi g\u00fcc\u00fc verdi\u011fini d\u00fc\u015f\u00fcnmeden, T\u00fcrk milletini \u00f6ld\u00fcreyim, k\u00f6k\u00fcn\u00fc kurutay\u0131m der imi\u015f. Yok, olmaya gidiyormu\u015f.<\/em><\/p>\n

Yukar\u0131da T\u00fcrk tanr\u0131s\u0131. T\u00fcrk mukaddes yeri, suyu \u00f6yle tanzim etmi\u015f. T\u00fcrk milleti yok olmas\u0131n diye, millet olsun diye babam \u0130ltiri\u015f Ka\u011fan\u0131, annem \u0130lbilge Hatunu g\u00f6\u011f\u00fcn tepesinden tutup yukar\u0131 kald\u0131rm\u0131\u015f olacak. Babam ka\u011fan on yedi erle d\u0131\u015far\u0131 \u00e7\u0131km\u0131\u015f. D\u0131\u015far\u0131 y\u00fcr\u00fcyor diye ses i\u015fitip \u015fehirdeki da\u011fa \u00e7\u0131km\u0131\u015f, da\u011fdaki inmi\u015f, toplan\u0131p yetmi\u015f er olmu\u015f. Tanr\u0131 kuvvet verdi\u011fi i\u00e7in babam ka\u011fan\u0131n askeri kurt gibi imi\u015f, d\u00fc\u015fman\u0131 koyun gibi imi\u015f. Do\u011fuya, bat\u0131ya asker sevk edip toplam\u0131\u015f y\u0131\u011fm\u0131\u015f. Hepsi yedi y\u00fcz er olmu\u015f. Yedi y\u00fcz er olup ilsizle\u015fmi\u015f, ka\u011fans\u0131zla\u015fm\u0131\u015f milleti, cariye olmu\u015f, kul olmu\u015f milleti, T\u00fcrk t\u00f6resini b\u0131rakm\u0131\u015f milleti, ecdad\u0131m\u0131n t\u00f6resince yaratm\u0131\u015f yeti\u015ftirmi\u015f. T\u00f6lis Tardu\u015f milletim orda tanzim etmi\u015f. Yabguyu, \u015fad\u0131 orda vermi\u015f. G\u00fcneyde \u00c7in milleti d\u00fc\u015fman imi\u015f. Kuzeyde Baz Ka\u011fan, Dokuz O\u011fuz kavmi d\u00fc\u015fman imi\u015f. K\u0131rg\u0131z, Kur\u0131kan, Otuz Tatar, Kitay, Tatab\u0131 hep d\u00fc\u015fman imi\u015f. Babam ka\u011fan bunca \u2026<\/em><\/p>\n

K\u0131rk yedi defa ordu sevk etmi\u015f, yirmi sava\u015f yapm\u0131\u015f. Tanr\u0131 l\u00fctfetti\u011fi i\u00e7in illiyi ilsizletmi\u015f, ka\u011fanl\u0131\u011f\u0131 ka\u011fans\u0131zlatm\u0131\u015f, d\u00fc\u015fman\u0131 t\u00e2bi k\u0131lm\u0131\u015f, dizliye diz \u00e7\u00f6kt\u00fcrm\u00fc\u015f, bac\u0131ya ba\u015f e\u011fdirmi\u015f. Babam ka\u011fan \u00f6ylece ili t\u00f6reyi kazan\u0131p, u\u00e7up gitmi\u015f.\u201d<\/em> (Ergin 2003: 11-15)<\/p>\n

\u0130lk paragraftaki \u201cG\u00fcneyde \u00c7in milleti d\u00fc\u015fman imi\u015f. Kuzeyde Baz Ka\u011fan, Dokuz O\u011fuz kavmi d\u00fc\u015fman imi\u015f. K\u0131rg\u0131z, Kunkan, Otuz Tatar, Kitay, Tatab\u0131 hep d\u00fc\u015fman imi\u015f. Babam ka\u011fan bunca K\u0131rk yedi defa ordu sevk etmi\u015f, yirmi sava\u015f yapm\u0131\u015f\u201d, \u201cBunca i\u015fi g\u00fcc\u00fc yerdi\u011fini d\u00fc\u015f\u00fcnmeden, T\u00fcrk milletini \u00f6ld\u00fcreyim, k\u00f6k\u00fcn\u00fc kurutay\u0131m der imi\u015f. Yok, olmaya gidiyormu\u015f.\u201d<\/em> ifadeleri d\u00fc\u015fman yaratmak, kendi fikrinin do\u011frulu\u011funu iddia ve isbat etmek, \u00f6rnek olaylar anlatmak suretiyle fikrini kabul ettirmek, genelleme h\u00fck\u00fcmler vererek, halk\u0131 ayn\u0131 gaye etraf\u0131nda toplay\u0131p hedefe y\u00f6nlendirmek bak\u0131m\u0131ndan propaganda teknikleri ile benzerlikler g\u00f6stermektedir.<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin do\u011fu cephesindeki on alt\u0131nc\u0131, on yedinci, on sekizinci, on dokuzuncu, yirminci ve yirmi birinci sat\u0131rlar\u0131ndaki ifadelerin, \u015fekil ve \u00fcslup bak\u0131m\u0131ndan g\u00fcn\u00fcm\u00fczdeki bas\u0131n b\u00fcltenleri ile benzerlikler g\u00f6stermekte oldu\u011fundan bu ifadelerin kendi \u00e7a\u011f\u0131nda ayn\u0131 i\u015fleve y\u00f6nelik oldu\u011funu s\u00f6ylemek yerinde olur.<\/p>\n

\u201cBabam ka\u011fan i\u00e7in ilkin Baz Ka\u011fan\u0131 balbal olarak dikmi\u015f. O t\u00f6re \u00fczerine amcam ka\u011fan oturdu. Amcam ka\u011fan oturarak T\u00fcrk milletini tekrar tanzim etti, besledi. Fakiri zengin k\u0131ld\u0131, az\u0131 \u00e7ok k\u0131ld\u0131.<\/em><\/p>\n

Amcam ka\u011fan oturdu\u011funda kendim Tardu\u015f milleti \u00fczerinde \u015fad idim. Amcam ka\u011fan ile do\u011fuda Ye\u015fil Nehir, \u015eantung ovas\u0131na kadar ordu sevk ettik. Bat\u0131da Demir Kap\u0131ca kadar ordu sevk ettik. K\u00f6gmeni a\u015farak K\u0131rg\u0131z \u00fclkesine kadar ordu sevk ettik. <\/strong><\/em><\/p>\n

Yek\u00fbn olarak yirmi be\u015f defa ordu sevk ettik, on \u00fc\u00e7 defa sava\u015ft\u0131k. \u0130lliyi ilsizle\u015ftirdik, ka\u011fanl\u0131y\u0131 ka\u011fans\u0131zla\u015ft\u0131rd\u0131k. Dizliye diz \u00e7\u00f6kt\u00fcrd\u00fck, ba\u015fl\u0131ya ba\u015f e\u011fdirdik. T\u00fcrgi\u015f Ka\u011fan\u0131 T\u00fcrk\u00fcm\u00fcz, milletimiz idi. Bilmedi\u011fi i\u00e7in, bize kar\u015f\u0131 yanl\u0131\u015f hareket etti\u011fi i\u00e7in ka\u011fan\u0131 \u00f6ld\u00fc. Buyruku, Beyleri de \u00f6ld\u00fc. On Ok kavmi eziyet g\u00f6rd\u00fc. Ecdad\u0131m\u0131z\u0131n tutmu\u015f oldu\u011fu yer, su sahipsiz olmas\u0131n diye Az milletini tanzim ve tertip edip …<\/em><\/p>\n

Bars bey idi. Ka\u011fan ad\u0131m burda biz verdik. K\u00fc\u00e7\u00fck k\u0131z karde\u015fim prensesi verdik. Kendisi yan\u0131ld\u0131, ka\u011fan\u0131 \u00f6ld\u00fc, milleti cariye, kul oldu. K\u00f6gmenin yeri, suyu sahipsiz kalmas\u0131n diye Az, K\u0131rg\u0131z kavmini d\u00fczene sokup geldik. Sava\u015ft\u0131k … ilini geri verdik.\u201d<\/em> (Ergin 2003: 15-17)<\/p>\n

Do\u011fu cephesindeki yaz\u0131tlar i\u00e7inde \u201cBabam ka\u011fan i\u00e7in ilkin Baz Ka\u011fan\u0131 balbal olarak dikmi\u015f. O t\u00f6re \u00fczerine amcam ka\u011fan oturdu. Amcam ka\u011fan oturarak T\u00fcrk milletini tekrar tanzim etti, besledi. Fakiri zengin k\u0131ld\u0131, az\u0131 \u00e7ok k\u0131ld\u0131, Amcam ka\u011fan oturdu\u011funda kendim T\u00fcrk milleti \u00fczerinde \u015fad idim\u201d<\/em> s\u00f6zleri; ayr\u0131nt\u0131dan ka\u00e7\u0131nma, k\u0131sal\u0131k, a\u00e7\u0131kl\u0131k, netlik, g\u00fcncellik, hedef kitleye bilgi vermek ve duyuru yapmak bak\u0131m\u0131ndan g\u00fcn\u00fcm\u00fczdeki bas\u0131n b\u00fclteni ile benzerlik g\u00f6stermektedir. Bas\u0131n b\u00fcltenleri ki\u015fileri temsilen olu\u015fturulabilece\u011fi gibi kurumlar\u0131 temsilen de olu\u015fturulabilmektedir.<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin do\u011fu cephesinde yer alan yirmi \u00fc\u00e7\u00fcnc\u00fc, yirmi d\u00f6rd\u00fcnc\u00fc, yirmi be\u015finci, yirmi alt\u0131nc\u0131 ve yirmi yedinci sat\u0131rlar\u0131nda bas\u0131n b\u00fclteni ve haber metinleri y\u00f6n\u00fcnden benzerlikler bulunmaktad\u0131r:<\/p>\n

\u201cSilahl\u0131 nereden gelip da\u011f\u0131tarak g\u00f6nderdi? M\u0131zrakl\u0131 nereden gelerek s\u00fcr\u00fcp g\u00f6nderdi. Mukaddes \u00d6t\u00fcken orman\u0131n\u0131n milleti, gittin. Do\u011fuya giden, gittin. Bat\u0131ya giden, gittin. Gitti\u011fin yerde hayr\u0131n \u015fu olmal\u0131: Kan\u0131n su gibi ko\u015ftu, kemi\u011fin da\u011f gibi yatt\u0131. Beylik erkek evl\u00e2d\u0131n kul oldu, han\u0131ml\u0131k k\u0131z evl\u00e2d\u0131n cariye oldu. Bilmedi\u011fin i\u00e7in, k\u00f6t\u00fcl\u00fc\u011f\u00fcn y\u00fcz\u00fcnden amcam ka\u011fan u\u00e7up gitti.<\/em><\/p>\n

\u00d6nce K\u0131rg\u0131z ka\u011fan\u0131n\u0131 balbal olarak diktim. T\u00fcrk milletinin ad\u0131 san\u0131 yok olmas\u0131n diye, babam ka\u011fan\u0131, annem hatunu y\u00fckseltmi\u015f olan Tanr\u0131, il veren Tanr\u0131, T\u00fcrk milletinin ad\u0131 san\u0131 yok olmas\u0131n diye, kendimi o Tanr\u0131 ka\u011fan oturttu tabi\u00ee. Varl\u0131kl\u0131, zengin millet \u00fczerine oturmad\u0131m. \u0130\u015fte a\u015fs\u0131z, d\u0131\u015fta elbisesiz; d\u00fc\u015fk\u00fcn, peri\u015fan milletin \u00fczerine oturdum. K\u00fc\u00e7\u00fck karde\u015fim K\u00fcl-Tigin ile konu\u015ftuk. Babam\u0131z\u0131n, amcam\u0131z\u0131n kazanm\u0131\u015f oldu\u011fu milletin ad\u0131 san\u0131 yok olmas\u0131n diye, T\u00fcrk milleti i\u00e7in gece uyumad\u0131m, g\u00fcnd\u00fcz oturmad\u0131m. K\u00fc\u00e7\u00fck karde\u015fim K\u00fcl \u0130lgin ile, iki \u015fad ile \u00f6le yite kazand\u0131m. \u00d6yle kazan\u0131p b\u00fct\u00fcn milleti ate\u015f, su k\u0131lmad\u0131m.\u201d<\/em> (Ergin 2003: 17-19)<\/p>\n

Di\u011fer metinlerde oldu\u011fu gibi bu metinlerde de bas\u0131n b\u00fclteni benzeri ifadeler yer almaktad\u0131r. \u201cVarl\u0131kl\u0131, zengin millet \u00fczerine oturmad\u0131m. \u0130\u015fte a\u015fs\u0131z, d\u0131\u015fta donsuz; d\u00fc\u015fk\u00fcn, peri\u015fan milletin \u00fczerine oturdum. K\u00fc\u00e7\u00fck karde\u015fim K\u00fcl-Tigin ile konu\u015ftuk Babam\u0131z\u0131n, amcam\u0131z\u0131n kazanm\u0131\u015f oldu\u011fu milletin ad\u0131 san\u0131 yok olmas\u0131n diye, T\u00fcrk milleti i\u00e7in gece uyumad\u0131m, g\u00fcnd\u00fcz oturmad\u0131m\u201d<\/em> s\u00f6zlerinde; bilgi vermek, ifade etmek, a\u00e7\u0131klamak, hedef kitleye y\u00f6nelmek, a\u00e7\u0131kl\u0131k ve netlik bak\u0131m\u0131ndan bas\u0131n b\u00fclteni ile benzerlik g\u00f6sterdi\u011fi g\u00f6r\u00fclmektedir.<\/p>\n

Ayr\u0131ca, \u201cAz milleti \u00e7ok k\u0131ld\u0131m. De\u011ferli illiden, de\u011ferli ka\u011fanl\u0131dan daha iyi k\u0131ld\u0131m. D\u00f6rt taraftaki milleti hep tabi k\u0131ld\u0131m\u201d, \u201cAlt\u0131 \u00c7ub So\u011fdaka do\u011fru ordu sevk ettik, bozduk. \u00c7inli Ong vali, elli bin asker geldi, sava\u015ft\u0131k. K\u00fcl-Tigin yaya olarak at\u0131l\u0131p h\u00fccum etti\u201d<\/em> s\u00f6zleri de \u201c5N1K\u201d<\/em> (ne, nerede, ne zaman, neden, nas\u0131l ve kim) kural\u0131na uygun olarak haber metni niteli\u011fi ta\u015f\u0131maktad\u0131r.<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin do\u011fu cephesindeki otuzuncu, otuz birinci, otuz ikinci, otuz \u00fc\u00e7\u00fcnc\u00fc ve otuz d\u00f6rd\u00fcnc\u00fc sat\u0131rlar muhteva ve i\u015flev bak\u0131m\u0131ndan bas\u0131n b\u00fclteni ile benzerlik g\u00f6stermektedir;<\/p>\n

\u201cBabam ka\u011fan u\u00e7tu\u011funda k\u00fc\u00e7\u00fck karde\u015fim K\u00fcl-Tigin yedi ya\u015f\u0131nda kald\u0131 ….<\/em><\/p>\n

Umay gibi annem hatunun devletine k\u00fc\u00e7\u00fck karde\u015fim K\u00fcl-Tigin er ad\u0131n\u0131 ald\u0131. <\/strong>On alt\u0131 ya\u015f\u0131nda, amcam ka\u011fan\u0131n ilini, t\u00f6resini \u015f\u00f6yle kazand\u0131: Alt\u0131 \u00c7ub So\u011fdaka do\u011fru ordu sevk ettik, bozduk. \u00c7inli Ong vali, elli bin asker geldi, sava\u015ft\u0131k. \u00a0K\u00fcl-Tigin yaya olarak at\u0131l\u0131p h\u00fccum etti. Ong valinin kay\u0131n biraderini, silahl\u0131, elle tuttu, silahl\u0131 olarak ka\u011fana takdim etti. O orduyu orda yok ettik. Yirmi bir ya\u015f\u0131nda iken. \u00c7a\u00e7a generale kar\u015f\u0131 sava\u015ft\u0131k. En \u00f6nce Tad\u0131g\u0131n, \u00c7orun boz at\u0131na binip h\u00fccum etti. O at orda \u00f6ld\u00fc, ikinci olarak \u0130\u015fbara Yamtar\u0131n boz at\u0131na binip h\u00fccum etti. O at orda \u00f6ld\u00fc. \u00dc\u00e7\u00fcnc\u00fc olarak Yigen Silig beyin giyimli doru at\u0131na binip h\u00fccum etti. O at orda \u00f6ld\u00fc. Z\u0131rh\u0131ndan kaftan\u0131ndan y\u00fczden fazla ok ile vurdular, y\u00fcz\u00fcne ba\u015f\u0131na bir tane de\u011fdirmedi \u2026 H\u00fccum etti\u011fini, T\u00fcrk beyleri, hep bilirsiniz O orduyu orda yok ettik.\u201d<\/em> (Ergin 2003: 19-21)<\/p>\n

\u015eeklindeki s\u00f6zler; bilgi vermek, ifade etmek, a\u00e7\u0131klamak, hedef kitleye y\u00f6nelmek, a\u00e7\u0131kl\u0131k ve netlik bak\u0131m\u0131ndan g\u00fcn\u00fcm\u00fczdeki bas\u0131n b\u00fclteni ile \u015fekil ve i\u015flev bak\u0131m\u0131ndan benzerlik g\u00f6stermektedir.<\/p>\n

Kuzey Cephesi<\/strong><\/h2>\n

K\u00f6l-Tigin Abidesi\u2019nin kuzey cephesindeki birinci, ikinci, \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc sat\u0131rlar\u0131nda yer alan metin ile bas\u0131n b\u00fclteni aras\u0131nda bilgi verme, ayd\u0131nlatma, a\u00e7\u0131klama, merak\u0131 giderme ve tatmin etme bak\u0131m\u0131ndan benzerlikler bulunmaktad\u0131r;<\/p>\n

\u201c\u2026 ile, Ko\u015fu vali ile sava\u015fm\u0131\u015f. Askerini hep \u00f6ld\u00fcrm\u00fc\u015f. Evini, mal\u0131n\u0131 eksiksiz hep getirdi. K\u00fcl Tigin yirmi yedi ya\u015f\u0131na gelince Karluk kavmi h\u00fcr ve m\u00fcstakil iken d\u00fc\u015fman oldu. Tamag Iduk Ba\u015fta sava\u015ft\u0131k.<\/em><\/p>\n

K\u00fcl-Tigin o sava\u015fta otuz ya\u015f\u0131nda idi. Alp \u015eal\u00e7\u0131 ata binip at\u0131larak h\u00fccum etti. \u0130ki eri takip edip kovalayarak m\u0131zraklad\u0131. Karluku \u00f6ld\u00fcrd\u00fck, yendik. Az milleti d\u00fc\u015fman oldu. Kara G\u00f6lde sava\u015ft\u0131k. K\u00fcl Tigin otuz bir ya\u015f\u0131nda idi. Alp \u015eal\u00e7\u0131 at\u0131na binip at\u0131larak h\u00fccum etti. Az ilteberini tuttu. Az milleti orda yok oldu. Amcam ka\u011fan\u0131n ili sars\u0131ld\u0131\u011f\u0131nda; millet, h\u00fck\u00fcmdar ikiye ayr\u0131ld\u0131\u011f\u0131nda; izgil milleti ile sava\u015ft\u0131k. K\u00fcl Tigin Alp \u015eal\u00e7\u0131 at\u0131na binip at\u0131larak h\u00fccum etti. O at orda d\u00fc\u015ft\u00fc. \u0130zgil milleti \u00f6ld\u00fc.\u201d<\/em> (Ergin 2003: 25)<\/p>\n

Bu ifadelerde devrin g\u00fcnl\u00fck geli\u015fmeleri ilk a\u011f\u0131zdan anlat\u0131lmaktad\u0131r. Bu bak\u0131mdan g\u00fcn\u00fcm\u00fcz bas\u0131n b\u00fcltenleri ile t\u0131pat\u0131p ayn\u0131l\u0131k g\u00f6stermektedir.<\/p>\n

K\u00f6l-Tigin Abidesi\u2019nin kuzey cephesinde yer alan onuncu, on birinci, on ikinci ve on \u00fc\u00e7\u00fcnc\u00fc sat\u0131rlar\u0131ndaki ifadeler anlam bak\u0131m\u0131ndan bas\u0131n b\u00fclteni ile benzerlikler bulunmaktad\u0131r;<\/p>\n

\u201cK\u00fc\u00e7\u00fck karde\u015fim K\u00fcl-Tigin vefat etti. Kendim d\u00fc\u015f\u00fcnceye dald\u0131m. G\u00f6r\u00fcr g\u00f6z\u00fcm g\u00f6rmez gibi, bilir akl\u0131m bilmez gibi oldu. Kendim d\u00fc\u015f\u00fcnceye dald\u0131m. Zaman\u0131 Tanr\u0131 ya\u015far. \u0130nsano\u011flu hep \u00f6lmek i\u00e7in t\u00fcremi\u015f.<\/em><\/p>\n

\u00d6yle d\u00fc\u015f\u00fcnceye dald\u0131m. G\u00f6zden ya\u015f gelse mani olarak, g\u00f6n\u00fclden a\u011flamak gelse geri \u00e7evirerek d\u00fc\u015f\u00fcnceye dald\u0131m. M\u00fcthi\u015f d\u00fc\u015f\u00fcnceye dald\u0131m. \u0130ki \u015fad\u0131n ve k\u00fc\u00e7\u00fck karde\u015f ye\u011fenimin, o\u011flumun, beylerimin, milletimin g\u00f6z\u00fc ka\u015f\u0131 k\u00f6t\u00fc olacak diyip d\u00fc\u015f\u00fcnceye dald\u0131m. Yas\u00e7\u0131, a\u011flay\u0131c\u0131 olarak K\u0131tay, Hitab\u0131 milletinden ba\u015fta Udar general geldi. \u00c7in ka\u011fan\u0131ndan \u0130siyi Likeng geldi. On binlik hazine, alt\u0131n, g\u00fcm\u00fc\u015f fazla fazla getirdi. Tibet ka\u011fan\u0131ndan vezir geldi. Bat\u0131da g\u00fcn bat\u0131s\u0131ndaki So\u011fd, \u0130ranl\u0131, Buhara \u00fclkesi halk\u0131ndan Enik general, O\u011ful Tarkan geldi On Ok o\u011flum T\u00fcrgi\u015f ka\u011fan\u0131ndan Makara\u00e7 m\u00fch\u00fcrdar. O\u011fuz Bilge m\u00fch\u00fcrdar geldi.<\/em><\/p>\n

K\u0131rg\u0131z ka\u011fan\u0131ndan Tardu\u015f Inan\u00e7u \u00c7or geldi. T\u00fcrbe yap\u0131c\u0131, resim yapan, kitabe ta\u015f\u0131 yap\u0131c\u0131s\u0131 olarak \u00c7in ka\u011fan\u0131n\u0131n ye\u011feni \u00c7ang general geldi.\u201d<\/em> (Ergin 2003: 27-29)<\/p>\n

Yukardaki sat\u0131rlarda daha \u00e7ok g\u00fcnl\u00fck hayat unsurlar\u0131 s\u00f6z konusu edilmektedir. Bu bak\u0131mdan bilgi vermek, ifade etmek, a\u00e7\u0131klamak, hedef kitleye y\u00f6nelmek gibi teferruat y\u00f6n\u00fcyle bas\u0131n b\u00fclteni ile benzerlik g\u00f6stermektedir.<\/p>\n

Bilge Ka\u011fan Abidesi<\/strong><\/h2>\n

Do\u011fu Cephesi<\/strong><\/h2>\n

Bilge Ka\u011fan Abidesi\u2019nin do\u011fu cephesinde yer alan birinci, ikinci, \u00fc\u00e7\u00fcnc\u00fc, d\u00f6rd\u00fcnc\u00fc ve be\u015finci sat\u0131rlar\u0131nda bas\u0131n b\u00fclteni ve haberin niteli\u011fi bak\u0131m\u0131ndan benzerlikler bulunmaktad\u0131r;<\/p>\n

\u201cTanr\u0131 gibi Tanr\u0131 yaratm\u0131\u015f T\u00fcrk Bilge Ka\u011fan\u0131 s\u00f6z\u00fcm: Babam T\u00fcrk Bilge Ka\u011fan\u0131 … Sir, Dokuz O\u011fuz, \u0130ki Ediz \u00e7ad\u0131rl\u0131 beyleri, milleti \u2026 T\u00fcrk tanr\u0131s\u0131 \u2026<\/em><\/p>\n

\u00fczerine ka\u011fan oturdum. Oturdu\u011fumda \u00f6lecek gibi d\u00fc\u015f\u00fcnen T\u00fcrk beyleri, milleti memnun olup sevinip, yere dikilmi\u015f g\u00f6z\u00fc yukar\u0131 bakt\u0131. Bu zamanda kendim oturup bunca a\u011f\u0131r t\u00f6reyi d\u00f6rt taraftaki \u2026 .dim.\u00a0 \u00dcstte mavi g\u00f6k, altta ya\u011f\u0131z yer k\u0131l\u0131nd\u0131kta, iki si aras\u0131nda insano\u011flu k\u0131l\u0131nm\u0131\u015f.<\/em><\/p>\n

\u0130nsano\u011flunun \u00fczerine ecdad\u0131m Bum\u0131n Ka\u011fan, \u0130stemi Ka\u011fan oturmu\u015f. Oturarak T\u00fcrk milletinin ilini, t\u00f6resini tutu vermi\u015f, d\u00fczene soku vermi\u015f. D\u00f6rt taraf hep d\u00fc\u015fman imi\u015f. Ordu sevk ederek d\u00f6rt taraftaki milleti hep alm\u0131\u015f, hep t\u00e2bi k\u0131lm\u0131\u015f. Ba\u015fl\u0131ya ba\u015f e\u011fdirmi\u015f, dizliye diz \u00e7\u00f6kt\u00fcrm\u00fc\u015f. Do\u011fuda Kadir kan orman\u0131na kadar, bat\u0131da<\/em><\/p>\n

Demir Kap\u0131ya kadar kondurmu\u015f. \u0130kisi aras\u0131nda pek te\u015fkil\u00e2ts\u0131z G\u00f6k T\u00fcrk\u00fc d\u00fczene sokarak \u00f6ylece oturuyormu\u015f. Bilgili ka\u011fan imi\u015f, cesur ka\u011fan imi\u015f. Buyruku bilgili imi\u015f tabi\u00ee, cesur imi\u015f tabi\u00ee. Beyleri de milleti de do\u011fru imi\u015f. Onun i\u00e7in ili \u00f6ylece tutmu\u015f tabi\u00ee. \u0130li tutup t\u00f6reyi d\u00fczenlemi\u015f. Kendisi \u00f6ylece vefat etmi\u015f.<\/em><\/p>\n

Yas\u00e7\u0131, a\u011flay\u0131c\u0131, do\u011fuda g\u00fcn do\u011fusundan B\u00f6kli \u00c7\u00f6ll\u00fc halk, \u00c7in, Tibet, Avar, Bizans, K\u0131rg\u0131z, \u00dc\u00e7 Kur\u0131kan, Otuz Tatar, K\u0131tay, Tatab\u0131, bunca millet gelip a\u011flam\u0131\u015f, yas tutmu\u015f. \u00d6yle \u00fcnl\u00fc ka\u011fan imi\u015f.\u201d<\/em> (Ergin 2003: 33-35)<\/p>\n

\u0130fadeleri; bilgi vermek, ifade etmek, a\u00e7\u0131klamak, hedef kitleye y\u00f6nelmek, a\u00e7\u0131kl\u0131k ve netlik bak\u0131m\u0131ndan bas\u0131n b\u00fcltenleri ile benzer \u00f6zellikler ta\u015f\u0131maktad\u0131r. Bunun yan\u0131nda, “Ordu sevk ederek d\u00f6rt taraftaki milleti hep alm\u0131\u015f, hep tabi k\u0131lm\u0131\u015f. Ba\u015fl\u0131ya ba\u015f e\u011fdirmi\u015f, dizliye diz \u00e7\u00f6kt\u00fcrm\u00fc\u015f. Do\u011fuda Kadir kan orman\u0131na kadar, bat\u0131da Demir Kap\u0131ya kadar kondurmu\u015f.\u201d<\/em> c\u00fcmleleri, ya\u015fanan olaylar\u0131 hedef kitleye ula\u015ft\u0131rmay\u0131 ama\u00e7 edinmi\u015ftir.<\/p>\n

Kitabeler burada bir bildiri metni niteli\u011finde de\u011ferlendirilmelidir. Bas\u0131n b\u00fcltenleri ayn\u0131 zamanda haber metinleridir. \u201cBabam T\u00fcrk Bilge Ka\u011fan\u0131. Do\u011fuda Kadir kan orman\u0131na kadar, bat\u0131da Demir Kap\u0131ya kadar kondurmu\u015f. Ordu sevk ederek d\u00f6rt taraftaki milleti hep alm\u0131\u015f, hep tabi k\u0131lm\u0131\u015f. \u00dcstte mavi g\u00f6k, altta ya\u011f\u0131z yer k\u0131l\u0131nd\u0131kta, iki si aras\u0131nda insano\u011flu k\u0131l\u0131nm\u0131\u015f. Tanr\u0131 gibi Tanr\u0131 yaratm\u0131\u015f T\u00fcrk Bilge Ka\u011fan\u0131 s\u00f6z\u00fcm. D\u00f6rt taraf hep d\u00fc\u015fman imi\u015f.\u201d<\/em> ifadelerinin 5N1K kural\u0131na uygun \u015fekilde d\u00fczenlendi\u011fi ve \u201cne, nerede, ne zaman, neden, nas\u0131l ve kim\u201d<\/em> sorular\u0131ndan her birine cevap verdi\u011fi g\u00f6r\u00fclmektedir.<\/p>\n

Bilge Ka\u011fan Abidesi\u2019nin do\u011fu cephesindeki on ikinci, on \u00fc\u00e7\u00fcnc\u00fc, yirmi ikinci, yirmi \u00fc\u00e7\u00fcnc\u00fc ve yirmi d\u00f6rd\u00fcnc\u00fc sat\u0131rlar\u0131n\u0131n siyas\u00ee ileti\u015fim metinleri ile benzer y\u00f6nlerinin oldu\u011fu g\u00f6r\u00fclmektedir;<\/p>\n

\u201cG\u00fcneyde \u00c7in milleti d\u00fc\u015fman imi\u015f. Kuzeyde Baz Ka\u011fan, Dokuz O\u011fuz kavmi d\u00fc\u015fman imi\u015f. K\u0131rg\u0131z, Kur\u0131kan, Otuz Tatar, K\u0131tay, Tatab\u0131 hep d\u00fc\u015fman imi\u015f. Babam ka\u011fan bunca \u2026 k\u0131rk yedi defa ordu \u015fevketmi\u015f, yirmi sava\u015f yapm\u0131\u015f. Tanr\u0131 l\u00fctfetti\u011fi i\u00e7in illiyi ilsizletmi\u015f, ka\u011fanl\u0131y\u0131 ka\u011fans\u0131zlatm\u0131\u015f, d\u00fc\u015fman\u0131 t\u00e2bi k\u0131lm\u0131\u015f, dizliye diz \u00e7\u00f6kt\u00fcrm\u00fc\u015f, ba\u015fl\u0131ya ba\u015f e\u011fdirmi\u015f. Babam ka\u011fan \u00f6ylece ili, t\u00f6reyi kazan\u0131p, u\u00e7up gitmi\u015f.<\/em><\/p>\n

Ben kendim ka\u011fan oturdu\u011fumdan her yere gitmi\u015f olan millet yaya olarak, \u00e7\u0131plak olarak, \u00f6le yite geri geldi. Milleti besleyeyim diye kuzeyde O\u011fuz kavmine do\u011fru; do\u011fuda K\u0131tay. Tatab\u0131 kavmine do\u011fru; g\u00fcneyde \u00c7ine do\u011fru on iki defa ordu sevk ettim \u2026 sava\u015ft\u0131m. Ondan sonra Tanr\u0131 buyurdu\u011fu i\u00e7in, devletim, k\u0131smetim var oldu\u011fu i\u00e7in, \u00f6lecek milleti diriltip besledim. \u00c7\u0131plak milleti elbiseli k\u0131ld\u0131m. Fakir milleti zengin k\u0131ld\u0131m.<\/em><\/p>\n

Az milleti \u00e7ok k\u0131ld\u0131m. De\u011ferli illiden, de\u011ferli ka\u011fanl\u0131dan daha iyi k\u0131ld\u0131m. D\u00f6rt taraftaki milleti hep t\u00e2bi k\u0131ld\u0131m, d\u00fc\u015fmans\u0131z k\u0131ld\u0131m. Hep bana itaat etti.\u201d<\/em> (Ergin 2003: 37-43)<\/p>\n

s\u00f6zleri; kamuoyunu etkilemek, geni\u015f kitlelere ula\u015fmak ve etkin ifade g\u00fcc\u00fc kullanmak, d\u00fc\u015f\u00fcncelerinin do\u011frulu\u011funu iddia etmek, d\u00fc\u015fman yaratmak bak\u0131m\u0131ndan siyas\u00ee ileti\u015fim ile benzerlik g\u00f6stermektedir. Bilge Ka\u011fan, ka\u011fan olmadan \u00f6nce ve ka\u011fanken yapt\u0131klar\u0131n\u0131 anlatmaktad\u0131r.<\/p>\n

Bilge Ka\u011fan Abidesi\u2019nin do\u011fu cephesinde yer alan yirmi alt\u0131nc\u0131 ve yirmi yedinci, yirmi sekizinci, yirmi dokuzuncu, otuzuncu, otuz birinci ve otuz ikinci sat\u0131rlarda ise anlam y\u00f6n\u00fcnden beyanat benzeri \u00f6rnekler bulunmaktad\u0131r;<\/p>\n

\u201cYirmi Alt\u0131 ya\u015f\u0131mda \u00c7ik kavmi K\u0131rg\u0131z ile beraber d\u00fc\u015fman oldu. Kemi ge\u00e7erek \u00c7ike do\u011fru ordu sevk ettim. \u00d6rpende sava\u015ft\u0131m. Askerini m\u0131zraklard\u0131m. Az milletini ald\u0131m \u2026 t\u00e2bi k\u0131ld\u0131m. Yirmi yedi ya\u015f\u0131mda K\u0131rg\u0131za do\u011fru ordu sevk ettim. M\u0131zrak bat\u0131m\u0131 kan s\u00f6k\u00fcp, K\u00f6gmen orman\u0131n\u0131 a\u015farak y\u00fcr\u00fcy\u00fcp K\u0131rg\u0131z kavmini uykuda bast\u0131m. Ka\u011fan\u0131 ile Songa orman\u0131nda sava\u015ft\u0131m. Ka\u011fan\u0131n\u0131 \u00f6ld\u00fcrd\u00fcm, ilini orda ald\u0131m. O y\u0131lda T\u00fcrgi\u015fe do\u011fru Alt\u0131n orman\u0131n\u0131 a\u015farak \u0130rti\u015f nehrini ge\u00e7ip y\u00fcr\u00fcd\u00fcm. T\u00fcrgi\u015f kavmini uykuda bast\u0131m. T\u00fcrgi\u015f ka\u011fan\u0131n\u0131n ordusu ate\u015f gibi, f\u0131rt\u0131na gibi geldi.<\/em><\/p>\n

Bol\u00e7uda sava\u015ft\u0131k. Ka\u011fan\u0131n\u0131, yabgusunu, \u015fad\u0131n\u0131 orda \u00f6ld\u00fcrd\u00fcm. \u0130lini orda ald\u0131m. Otuz ya\u015f\u0131mda Be\u015f Bal\u0131klara do\u011fru ordu sevk ettim. Alt\u0131 defa sava\u015ft\u0131m \u2026 askerini hep \u00f6ld\u00fcrd\u00fcm. Onun i\u00e7indeki ne kadar insan \u2026 yok olacakt\u0131 \u2026. \u00e7a\u011f\u0131rmak i\u00e7in geldi. Be\u015f Bal\u0131k onun i\u00e7in kurtuldu. Otuz bir ya\u015f\u0131mda Karluk milleti s\u0131k\u0131nt\u0131s\u0131z, h\u00fcr ve serbest iken, d\u00fc\u015fman oldu. Tamag Iduk Ba\u015fta sava\u015ft\u0131m. Karluk milletini \u00f6ld\u00fcrd\u00fcm, orda ald\u0131m … Basm\u0131l kara \u2026 Karluk milleti toplan\u0131p geldi … m, \u00f6ld\u00fcrd\u00fcm. Dokuz O\u011fuz benim milletim idi. G\u00f6k, yer buland\u0131\u011f\u0131 i\u00e7in, \u00f6d\u00fcne k\u0131skan\u00e7l\u0131k de\u011fdi\u011fi i\u00e7in d\u00fc\u015fman oldu. Bir y\u0131lda d\u00f6rt defa sava\u015ft\u0131m: En \u00f6nce Togu Bal\u0131kta sava\u015ft\u0131m. Togla nehrini y\u00fczd\u00fcrerek ge\u00e7ip ordusu \u2026 \u0130kinci olarak And\u0131rguda sava\u015ft\u0131m. Askerini m\u0131zraklard\u0131m \u2026 \u00dc\u00e7\u00fcnc\u00fb olarak \u00c7u\u015f ba\u015f\u0131nda sava\u015ft\u0131m. T\u00fcrk milleti ayak titretti, peri\u015fan olacakt\u0131. \u0130lerleyip yayarak gelen ordusunu p\u00fcsk\u00fcrtt\u00fcm. \u00c7ok \u00f6lecek orda dirildi. Orda Tongra yi\u011fiti bir boyu Tonga Ti\u011fin mateminde \u00e7evirip vurdum. D\u00f6rd\u00fcnc\u00fc olarak Ezginti Kad\u0131zda sava\u015ft\u0131m. Askerini orda m\u0131zraklad\u0131m, y\u0131pratt\u0131m \u2026y\u0131prat\u2026 Otuz iki ya\u015f\u0131mda Amg\u0131 kalesinde k\u0131\u015flad\u0131kta k\u0131tl\u0131k oldu. \u0130lk bahar\u0131nda O\u011fuza do\u011fru ordu sevk ettim. \u0130lk ordu d\u0131\u015far\u0131 \u00e7\u0131km\u0131\u015ft\u0131, ikinci ordu merkezde idi. \u00dc\u00e7 O\u011fuz ordusu bas\u0131p geldi. Yaya, k\u00f6t\u00fc oldu diyip yenmek i\u00e7in geldi. Bir k\u0131s\u0131m ordusu evi bark\u0131 ya\u011fma etmek i\u00e7in gitti, bir k\u0131s\u0131m ordusu sava\u015fmak i\u00e7in geldi. Biz az idik, k\u00f6t\u00fc durumda idik.\u201d<\/em> (Ergin 2003: 45-47)<\/p>\n

Kitabenin bu b\u00f6l\u00fcm\u00fcnde Bilge Ka\u011fan\u2019\u0131n kendi s\u00f6zlerini devam ettirdi\u011fi ve kendi yapt\u0131\u011f\u0131 eylemleri bir beyanat halinde sundu\u011fu g\u00f6r\u00fclmektedir. \u201cAnd\u0131rguda sava\u015ft\u0131m, \u00c7u\u015f ba\u015f\u0131nda sava\u015ft\u0131m, \u0130lkbahar\u0131nda O\u011fuza do\u011fru ordu sevk ettim\u201d<\/em> diyerek yapt\u0131\u011f\u0131 i\u015fleri anlatm\u0131\u015ft\u0131r. Bu y\u00f6n\u00fcyle, bildirmek, s\u00f6ylemek, ifade etmek, anlatmak, a\u00e7\u0131klamak ve ki\u015fiye ya da kuruma \u00f6zg\u00fc olmak bak\u0131m\u0131ndan metinleri \u015fahsi beyanat olarak de\u011ferlendirmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

G\u00fcney Cephesi:<\/strong><\/h2>\n

Bilge Ka\u011fan Abidesi\u2019nin g\u00fcney cephesindeki birinci, ikinci, \u00fc\u00e7\u00fcnc\u00fc, d\u00f6rd\u00fcnc\u00fc, be\u015finci, alt\u0131nc\u0131 ve yedinci sat\u0131rlar\u0131nda bas\u0131n b\u00fclteni y\u00f6n\u00fcnden benzerlikler bulunmaktad\u0131r;<\/p>\n

\u201c\u2026 \u00c7in s\u00fcvarisini, on yedi bin askeri ilk g\u00fcn \u00f6ld\u00fcrd\u00fcm. Piyadesini ikinci g\u00fcn hep \u00f6ld\u00fcrd\u00fcm. Bi \u2026 a\u015f\u0131p vard … defa ordu sevk ettim.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Otuz sekiz ya\u015f\u0131mda k\u0131\u015f\u0131n K\u0131taya do\u011fru ordu sevk ettim … Otuz dokuz ya\u015f\u0131mda ilk baharda Tatab\u0131ya do\u011fru ordu sevk ettim … ben … \u00f6ld\u00fcrd\u00fcm. O\u011flunu, kar\u0131s\u0131n\u0131, at s\u00fcr\u00fcs\u00fcn\u00fc, servetini \u2026| millet kar\u0131s\u0131n\u0131 yok k\u0131ld\u0131m \u2026 sava\u015ft\u0131m. \u2026 verdim. Kahraman erini \u00d6ld\u00fcr\u00fcp balbal k\u0131l\u0131 verdim.\u201d<\/em> (Ergin 2003: 53)<\/p>\n

\u015eeklindeki s\u00f6zler; bilgi vermek, ifade etmek, a\u00e7\u0131klamak, hedef kitleye y\u00f6nelmek, a\u00e7\u0131kl\u0131k ve netlik bak\u0131m\u0131ndan g\u00fcn\u00fcm\u00fcz bas\u0131n b\u00fcltenleri ile benzerlik g\u00f6stermektedir. \u201c\u00c7in s\u00fcvarisini, on yedi bin askeri ilk g\u00fcn \u00f6ld\u00fcrd\u00fcm\u201d<\/em> c\u00fcmleleri ile d\u00f6nemin ko\u015fullar\u0131 hakk\u0131nda hedef kitleye y\u00f6nelik net bilgi verme amac\u0131 ta\u015f\u0131d\u0131\u011f\u0131 g\u00f6r\u00fclmektedir.<\/p>\n

Bilge Ka\u011fan Abidesi\u2019nin g\u00fcney cephesinde yer alan yedinci, sekizinci, dokuzuncu, onuncu, on birinci, on ikinci, on \u00fc\u00e7\u00fcnc\u00fc, on d\u00f6rd\u00fcnc\u00fc ve on be\u015finci sat\u0131rlar\u0131nda haberin \u00f6zellikleri y\u00f6n\u00fcnden benzerlikler bulunmaktad\u0131r;<\/p>\n

\u201cElli ya\u015f\u0131mda Tatab\u0131 milleti K\u0131taydan ayr\u0131ld\u0131. … \u0130ker da\u011f\u0131na … Ku general kumandas\u0131nda k\u0131rk bin asker geldi. T\u00f6ngkes da\u011f\u0131nda h\u00fccum edip vurdum. Otuz bin askeri \u00f6ld\u00fcrd\u00fcm. On bin … ise ………. \u00f6kt\u00fcm. Tatab\u0131 \u2026 \u00f6ld\u00fcrd\u00fc. B\u00fcy\u00fck o\u011flum hastalan\u0131p Yok olunca Ku’yu, generali balbal olarak dikiverdim. Ben on dokuz y\u0131l \u015fad olarak oturdum, on dokuz y\u0131l ka\u011fan olarak oturdum, il tuttum. Otuz bir \u2026<\/em><\/p>\n

T\u00fcrk\u00fcm i\u00e7in, milletim i\u00e7in iyisini \u00f6ylece kazan\u0131 verdim. Bu kadar kazan\u0131p babam ka\u011fan k\u00f6pek y\u0131l\u0131, onuncu ay, yirmi alt\u0131da u\u00e7up gitti. Domuz y\u0131l\u0131, be\u015finci ay, yirmi yedide yas t\u00f6reni yapt\u0131rd\u0131m. Buka\u011f vali \u2026 babas\u0131 Lis\u00fcn Tay generalin ba\u015fkanl\u0131\u011f\u0131nda be\u015f y\u00fcz yi\u011fit geldi. Kokuluk \u2026 alt\u0131n, g\u00fcm\u00fc\u015f fazla fazla getirdi. Yas t\u00f6reni kokusunu getirip diki verdi. Sandal a\u011fac\u0131 getirip \u00f6z \u2026<\/em><\/p>\n

Bunca millet sa\u00e7\u0131n\u0131, kula\u011f\u0131n\u0131 \u2026 kesti. \u0130yi binek at\u0131n\u0131, kara samurunu, mavi sincab\u0131n\u0131 say\u0131s\u0131z getirip hep b\u0131rakt\u0131.<\/em><\/p>\n

Tann gibi tanr\u0131 yaratm\u0131\u015f T\u00fcrk Bilge Ka\u011fan\u0131, s\u00f6z\u00fcm: Babam T\u00fcrk Bilge Ka\u011fan\u0131 oturdu\u011funda \u015fimdiki T\u00fcrk beyleri, sonra Tardu\u015f beyleri; K\u00fcl \u00c7or ba\u015fta olarak, arkas\u0131ndan sadp\u0131t beyleri; \u00f6nde T\u00f6lis beyleri; Apa Tarkan ba\u015fta olarak, arkas\u0131ndan \u015fadp\u0131t beyleri; bu \u2026 Taman Tarkan, Tonyukuk, Boyla Baga Tarkan ve buyruk \u2026 i\u00e7 buyruk; Sebig K\u00fcl \u0130rkin ba\u015fta olarak, arkas\u0131ndan buyruk; bunca \u015fimdiki beyler, babam ka\u011fana fevkalade \u00e7ok iltica etti \u2026 T\u00fcrk beylerini, milletini fevkalade \u00e7ok y\u00fcceltti, \u00f6vd\u00fc … babam ka\u011fan … a\u011f\u0131r ta\u015f\u0131, kal\u0131n a\u011fac\u0131 T\u00fcrk beyleri, milleti \u2026. kendime bunca …\u201d (<\/em>Ergin 2003: 53-55)<\/p>\n

G\u00fcney cephesinin devam eden b\u00f6l\u00fcmlerinde haber ve haber dilinin k\u0131sa, anla\u015f\u0131l\u0131r, anlam karma\u015fas\u0131na yol a\u00e7mayan, sade, olaylara tan\u0131kl\u0131k eden ve haberi ilk elden sunan \u00f6zellikleri bak\u0131m\u0131ndan benzerlikler g\u00f6ze \u00e7arpmaktad\u0131r. \u201cBu kadar kazan\u0131p babam ka\u011fan k\u00f6pek y\u0131l\u0131, onuncu ay, yirmi alt\u0131da u\u00e7up gitti. Domuz y\u0131l\u0131, be\u015finci ay, yirmi yedide yas t\u00f6reni yapt\u0131rd\u0131m. Buka\u011f vali babas\u0131 Lis\u00fcn Tay generalin ba\u015fkanl\u0131\u011f\u0131nda be\u015f y\u00fcz yi\u011fit geldi. Kokuluk alt m, g\u00fcm\u00fc\u015f fazla fazla getirdi. Yas t\u00f6reni kokusunu getirip diki verdi. Sandal a\u011fac\u0131 getirip \u00f6z Bunca millet sa\u00e7\u0131n\u0131, kula\u011f\u0131m kesti. \u0130yi binek at\u0131n\u0131, kara samurunu, mavi sincab\u0131n\u0131 say\u0131s\u0131z getirip b\u0131rakt\u0131\u201d<\/em> s\u00f6zleri, cenaze merasiminde ya\u015fanan bir olay\u0131n haber dilinde olaylara tan\u0131kl\u0131k eden ve haberi ilk elden sunan \u00f6zellikleri bak\u0131m\u0131ndan benzerlik g\u00f6stermektedir. Ayr\u0131ca, haber \u00e7e\u015fitlerinden \u00f6zel konulu habere verilebilecek bir \u00f6rnektir.<\/p>\n

Ahmet Bican Ercilasun, \u201colaylara tan\u0131kl\u0131k etmek\u201d<\/em> konusunda benzer ifadeler kullanm\u0131\u015ft\u0131r. Ercilasun\u2019a g\u00f6re devrin hadiseleri, olup bitene bizzat \u015fahitlik, belki de m\u00fcdahale eden bir ki\u015finin dilinden ta\u015flara aktar\u0131lm\u0131\u015ft\u0131r:<\/p>\n

\u201cMetinlerin b\u00fcy\u00fck k\u0131sm\u0131 olaylar\u0131 bizzat ya\u015fayanlar ve g\u00f6renler taraf\u0131ndan yaz\u0131lm\u0131\u015ft\u0131r. K\u00f6l Tigin beng\u00fc ta\u015f\u0131n\u0131n tamam\u0131 ve Bilge Ka\u011fan beng\u00fc ta\u015f\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131 Bilge Ka\u011fan taraf\u0131ndan yaz\u0131lm\u0131\u015ft\u0131r. Bilge 697 y\u0131l\u0131nda \u015fad, 716 y\u0131l\u0131nda ka\u011fan olmu\u015ftur. \u015ead oldu\u011funda 14 ya\u015f\u0131ndayd\u0131. \u015eadl\u0131\u011f\u0131ndan \u00f6l\u00fcm\u00fcne kadar ge\u00e7en olaylar\u0131 bizzat ya\u015fam\u0131\u015f, olaylar\u0131n \u015fahidi, hatta \u00e7o\u011funun bil fiil icrac\u0131s\u0131 olmu\u015ftur. Dolay\u0131syla 697-734 aras\u0131ndaki 37 y\u0131l\u0131n olaylar\u0131, onlar\u0131 g\u00f6ren, ya\u015fayan, i\u00e7inde bulunan birici dereceden bir tan\u0131\u011f\u0131n a\u011fz\u0131ndan anlat\u0131lmaktad\u0131r.\u201d<\/em> (2016: 388)<\/p>\n

Kuzey Cephesi<\/strong><\/h2>\n

Bilge Ka\u011fan Abidesi\u2019nin kuzey cephesinde yer alan birinci, alt\u0131nc\u0131, yedinci ve sekizinci sat\u0131rlar\u0131nda bas\u0131n b\u00fclteni ve olaylar\u0131 ger\u00e7ekle\u015ftirenlerin a\u011fz\u0131ndan anlat\u0131lmas\u0131 bak\u0131m\u0131ndan \u015fahs\u00ee beyanat ile benzerlikleri bulunmaktad\u0131r;<\/p>\n

\u201cTanr\u0131 gibi g\u00f6kte olmu\u015f T\u00fcrk Bilge Ka\u011fan\u0131, bu zamanda oturdum. S\u00f6z\u00fcm\u00fc tamamiyle i\u015fit. Bilhassa k\u00fc\u00e7\u00fck karde\u015f ye\u011fenim, o\u011flum, b\u00fct\u00fcn soyum, milletim, g\u00fcneydeki \u015fadp\u0131t beyleri, kuzeydeki tarkat, buyruk beyleri. Otuz Tatar \u2026 Dokuz O\u011fuz beyleri, milleti! Bu s\u00f6z\u00fcm\u00fc iyice i\u015fit, adamak\u0131ll\u0131 dinle:<\/em><\/p>\n

T\u00fcrk milleti, toklu\u011fun k\u0131ymetim bilmezsin. A\u00e7\u0131ksan tokluk d\u00fc\u015f\u00fcnmezsin. Bir doysan a\u00e7l\u0131\u011f\u0131 d\u00fc\u015f\u00fcnmezsin. \u00d6yle oldu\u011fun i\u00e7in beslemi\u015f olan ka\u011fan\u0131n\u0131n s\u00f6z\u00fcn\u00fc almadan her yere gittin. Hep orda mahvoldun, yok edildin. Orda, geri kalan\u0131nla, her yere zay\u0131flayarak \u00f6lerek y\u00fcr\u00fcyordun. Tanr\u0131 buyurdu\u011fu i\u00e7in, kendim devletli oldu\u011fum i\u00e7in ka\u011fan oturdum. Ka\u011fan oturup a\u00e7, fakir milleti hep toplatt\u0131m. Fakir milleti zengin k\u0131ld\u0131m. Az milleti \u00e7ok k\u0131ld\u0131m. Yoksa bu s\u00f6z\u00fcmde yalan var m\u0131?<\/em>\u201d (Ergin 2003: 57-59)<\/p>\n

s\u00f6zleri; bilgi vermek, ifade etmek, a\u00e7\u0131klamak, hedef kitleye y\u00f6nelmek, a\u00e7\u0131kl\u0131k ve netlik bak\u0131m\u0131ndan g\u00fcn\u00fcm\u00fcz bas\u0131n b\u00fcltenleri ile benzerlik g\u00f6stermektedir. Yapt\u0131\u011f\u0131 i\u015fleri bizzat anlatmas\u0131 ise ifadelerin \u00f6zg\u00fcnl\u00fc\u011f\u00fc ve bilgilendirme amac\u0131 ta\u015f\u0131mas\u0131 y\u00f6n\u00fcnden \u015fahs\u00ee beyanat ile benzerlik g\u00f6stermektedir. Ayr\u0131ca, g\u00fcn\u00fcm\u00fczde kullan\u0131lmasa da bir devlet ba\u015fkan\u0131n\u0131n ulusa sesleni\u015f program\u0131 olarak d\u00fc\u015f\u00fcnmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Bilge Ka\u011fan Abidesi\u2019nin kuzey cephesinde yer alan dokuzuncu, onuncu, on birinci, on ikinci, on \u00fc\u00e7\u00fcnc\u00fc, on d\u00f6rd\u00fcnc\u00fc, on be\u015finci sat\u0131rlarda etkilemek, ikna etmek, etkin ifade g\u00fcc\u00fc kullanmak bak\u0131m\u0131ndan siyasi ileti\u015fim ve reklam \u00f6zellikleri ile benzerlikler bulunmaktad\u0131r;<\/p>\n

\u201c… T\u00fcrgi\u015f ka\u011fan\u0131na k\u0131z\u0131m\u0131 … fevkal\u00e2de b\u00fcy\u00fck t\u00f6renle al\u0131 verdim. T\u00fcrgi\u015f ka\u011fan\u0131n\u0131n k\u0131z\u0131n\u0131 fevkalade b\u00fcy\u00fck t\u00f6renle o\u011fluma al\u0131 verdim. … fevkal\u00e2de b\u00fcy\u00fck t\u00f6renle al\u0131 verdim … yapt\u0131rd\u0131m \u2026 ba\u015fl\u0131ya ba\u015f e\u011fdirdim, dizliye diz \u00e7\u00f6kt\u00fcrd\u00fcm. \u00dcstte Tanr\u0131, altta yer bah\u015fetti\u011fi i\u00e7in g\u00f6zle g\u00f6r\u00fclmeyen, kulakla i\u015fitilmeyen milletimi do\u011fuda g\u00fcn do\u011fusuna, g\u00fcneyde \u2026 bat\u0131da \u2026 Sar\u0131 alt\u0131n\u0131n\u0131, beyaz g\u00fcm\u00fc\u015f\u00fcn\u00fc, kenarl\u0131 ipe\u011fini, ipekli kuma\u015f\u0131n\u0131, binek at\u0131n\u0131, ayg\u0131r\u0131n\u0131, kara samurunu, mavi sincab\u0131n\u0131 T\u00fcrk\u00fcme, milletime kazan\u0131 verdim, tanzim ediverdim \u2026. kedersiz k\u0131ld\u0131m. \u00dcstte Tanr\u0131 kudretli \u2026 T\u00fcrk beylerini, milletini … besleyin, zahmet \u00e7ektirmeyin, incitmeyin! … benim T\u00fcrk beylerim. T\u00fcrk milletim \u2026 kazan\u0131p \u2026 bu \u2026 bu ka\u011fan\u0131ndan, bu beylerinden \u2026 suyundan ayr\u0131lmazsan, T\u00fcrk milleti, kendin iyilik g\u00f6receksin, evine gireceksin, dertsiz olacaks\u0131n. \u2026 Ondan sonra \u00c7in ka\u011fan\u0131ndan resimciyi hep getirttim. Benim s\u00f6z\u00fc m\u00fc k\u0131rmad\u0131, maiyetindeki resimciyi g\u00f6nderdi. Ona bamba\u015fka t\u00fcrbe yapt\u0131rd\u0131m. \u0130\u00e7ine d\u0131\u015f\u0131na bamba\u015fka resim vurdurdum. Ta\u015f yontturdum. G\u00f6n\u00fcldeki s\u00f6z\u00fcm\u00fc vurdurdum \u2026<\/em><\/p>\n

On Ok o\u011fluna, yabanc\u0131na kadar bunu g\u00f6r\u00fcp bilin! Ebedi ta\u015f yontturdum yontturdum, yazd\u0131rd\u0131m. … O ta\u015f t\u00fcrbesini …\u201d<\/em> (Ergin 2003: 61-63)<\/p>\n

T\u00fcrklerin tekrar \u00fclke kurma s\u00fcreci; \u00f6nce Tang kontrol\u00fcnden uzakla\u015fma, Tang Hanedan\u0131\u2019n\u0131n sald\u0131r\u0131lar\u0131na kar\u015f\u0131 durma, askeri anlamda do\u011fudaki Kitanlar\u0131 ve kuzeydeki Dokuz O\u011fuzlar\u0131 bertaraf etme, onlar\u0131n deste\u011fini alma ve \u00e7\u00f6l\u00fcn kuzeyinde Dokuz O\u011fuzlar\u0131n siyasi \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc tekrar elde etme \u015feklindedir. Konu bu bak\u0131mdan ele al\u0131nd\u0131\u011f\u0131nda \u201cBenim s\u00f6z\u00fc m\u00fc k\u0131rmad\u0131, maiyetindeki resimciyi g\u00f6nderdi. Ona bamba\u015fka t\u00fcrbe yapt\u0131rd\u0131m: \u0130\u00e7ine d\u0131\u015f\u0131na bamba\u015fka resim vurdurdum. Ta\u015f yontturdum. G\u00f6n\u00fcldeki s\u00f6z\u00fcm\u00fc vurdurdum On Ok o\u011fluna, yabanc\u0131na kadar bunu g\u00f6r\u00fcp bilin\u201d<\/em> s\u00f6zleri ile devlet adamlar\u0131n\u0131n halk\u0131 bilgilendirme amac\u0131na y\u00f6nelik a\u00e7\u0131klamalar\u0131na \u00f6rnek verilebilir.<\/p>\n

G\u00fcn\u00fcm\u00fczde \u00e7a\u011f\u0131n ihtiya\u00e7lar\u0131na uygun kitle ileti\u015fim ara\u00e7lar\u0131n\u0131n kullan\u0131m\u0131 s\u00f6z konusuyken, yukar\u0131da metinlerde kitabelerin bu g\u00f6revi \u00fcstlendi\u011fi g\u00f6r\u00fclmektedir. Bilge Ka\u011fan anlatt\u0131klar\u0131 ile halk\u0131 ikna etmek ve y\u00f6nlendirmek istemi\u015ftir. \u201cTa\u015f yontturdum. G\u00f6n\u00fcldeki s\u00f6z\u00fcm\u00fc vurdurdum.\u201d<\/em> diyerek, d\u00fc\u015f\u00fcncelerinin kal\u0131c\u0131 hale gelmesini ve herkes taraf\u0131ndan fark\u0131na var\u0131lmas\u0131n\u0131 arzulam\u0131\u015ft\u0131r. Ayr\u0131ca, geni\u015f kitlelere ula\u015fmak ve etkin ifade g\u00fcc\u00fc kullanmak bak\u0131m\u0131ndan siyas\u00ee ileti\u015fim ve reklam\u0131n \u00f6zelliklerini ta\u015f\u0131d\u0131\u011f\u0131n\u0131 da s\u00f6ylemek gerekmektedir.<\/p>\n

Sonu\u00e7<\/strong><\/h2>\n

Orhun Kitabeleri, T\u00fcrk dili ve edebiyat\u0131n\u0131n en g\u00fczel \u00f6rneklerinden biri oldu\u011fu gibi ileti\u015fim bilimi a\u00e7\u0131s\u0131ndan da k\u0131ymetli bir vesika niteli\u011findedir. T\u00fcrk devlet adamlar\u0131n\u0131n halka bildirmek istedikleri mesajlar, ula\u015ft\u0131rmak \u00a0istedikleri bilgiler ve yapt\u0131klar\u0131 g\u00f6revleri anlatan ifadeler kitabelerde anlat\u0131lm\u0131\u015f ve bu bilgiler g\u00fcn\u00fcm\u00fcze kadar ula\u015fm\u0131\u015ft\u0131r.<\/p>\n

T\u00fcrk edebiyat\u0131 i\u00e7in son derece \u00f6nemli olan Orhun Kitabeleri, ayn\u0131 zamanda d\u00f6nemin ko\u015fullar\u0131 hakk\u0131nda bilgi verdi\u011finden, T\u00fcrk tarihi a\u00e7\u0131s\u0131ndan da \u00f6nemlidir. Olduk\u00e7a sade ve anla\u015f\u0131lmas\u0131 kolay olan bu kitabeler, T\u00fcrk yaz\u0131 dilinin de mil\u00e2d\u0131n ilk as\u0131rlar\u0131na kadar gitti\u011fini g\u00f6steren \u00f6nemli bir delil niteli\u011findedir.<\/p>\n

Kitabeler \u00fczerinde bug\u00fcne kadar yap\u0131lan \u00e7al\u0131\u015fmalar, dil bilimi ve tarih bilimi \u00e7er\u00e7evesinde \u015fekillenmi\u015ftir. Metinlerin vermek istedi\u011fi mesaj \u00fczerine baz\u0131 \u00e7al\u0131\u015fmalar yap\u0131lsa da ileti\u015fim biliminin temel unsurlar\u0131n\u0131 i\u00e7eren kapsaml\u0131 bir \u00e7al\u0131\u015fma bulunmamaktad\u0131r.<\/p>\n

\u0130\u00e7erisinde bas\u0131n ve halkla ili\u015fkiler konusunda \u00f6rnek te\u015fkil edebilecek metinler bar\u0131nd\u0131ran Orhun Kitabeleri\u2019nin eski T\u00fcrk ya\u015fant\u0131s\u0131 hakk\u0131nda verdi\u011fi bilgiler de \u00e7ok k\u0131ymetlidir. \u00c7in tarihinden elde edilen bilgiler ile kar\u015f\u0131la\u015ft\u0131r\u0131lan bu belgeler, T\u00fcrklerin dili, tarihi, sanat\u0131, hars\u0131 ve zihniyeti bak\u0131m\u0131ndan ara\u015ft\u0131r\u0131lm\u0131\u015f ve geni\u015f \u00f6l\u00e7\u00fcde bilgi edinilmesini sa\u011flanm\u0131\u015ft\u0131r. Bu konular\u0131n tamam\u0131 ayr\u0131 ayr\u0131 haber niteli\u011fine sahiptir. Metinler incelendi\u011finde, i\u00e7lerinden bir\u00e7ok \u00f6zel haber \u00e7\u0131kar\u0131labilecek hadisenin ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Metinlerdeki sade dil, habercilik a\u00e7\u0131s\u0131ndan da \u00f6nemlidir. \u00c7\u00fcnk\u00fc haber dili sade, kolay ve anla\u015f\u0131l\u0131r olmal\u0131d\u0131r. Bunun yan\u0131nda ya\u015fanan olaylara tan\u0131kl\u0131k etmesi bak\u0131m\u0131ndan da kitabelerin metinleri haber diliyle benzerlik g\u00f6stermektedir. 8. y\u00fczy\u0131l\u0131n ilk yar\u0131s\u0131nda yaz\u0131lan bu kitabeler, kendi d\u00f6neminde ya\u015fayanlara daha \u00f6nceki d\u00f6nemlerde ya\u015fanan geli\u015fmeler hakk\u0131nda bilgi vermesi a\u00e7\u0131s\u0131ndan de\u011ferlidir. Kitabeler, bu \u00f6zellikleriyle T\u00fcrk milletine b\u0131rak\u0131lm\u0131\u015f en eski siyas\u00ee vasiyetnameler olarak nitelendirilebilirler. Halkla ili\u015fkiler a\u00e7\u0131s\u0131ndan de\u011ferlendirildi\u011finde, hedef kitlesine y\u00f6nelik ileti\u015fim kurma zorunlulu\u011fundaki her kurum ya da kurulu\u015f gibi Orhun Kitabeleri de o kurum ya da kurulu\u015fun bir yay\u0131n organ\u0131 niteli\u011fine b\u00fcr\u00fcnm\u00fc\u015ft\u00fcr. Bu bak\u0131mdan kitabeler, muazzam bir halkla ili\u015fkiler arac\u0131d\u0131r.<\/p>\n

Orhun Kitabeleri, halka ili\u015fkiler a\u00e7\u0131s\u0131ndan d\u00f6nemine g\u00f6re olduk\u00e7a ileridir. Bilge Ka\u011fan, K\u00f6l-Tigin ve Bilge Tunyukuk, s\u00f6z konusu kitabelerde T\u00fcrk halk\u0131n\u0131 birlik ve beraberli\u011fe davet etmi\u015flerdir. Halk\u0131 bilgilendirerek illerinden uzakla\u015fmamalar\u0131n\u0131, ba\u015flar\u0131na gelebilecekleri, \u00e7evredeki d\u00fc\u015fmanlar\u0131 ve ka\u011fanlar\u0131n halka kar\u015f\u0131 g\u00f6revlerini anlatm\u0131\u015flard\u0131r. Kitabelerde olaylar ayr\u0131nt\u0131s\u0131yla anlat\u0131lm\u0131\u015f ve milli b\u00fct\u00fcnl\u00fc\u011f\u00fcn ne denli \u00f6nemli oldu\u011fu s\u0131k s\u0131k tekrarlanm\u0131\u015ft\u0131r. Ayr\u0131ca mill\u00ee b\u00fct\u00fcnl\u00fc\u011f\u00fcn ne gibi olaylarla bozulabilece\u011fi de \u00f6rneklerle g\u00f6zler \u00f6n\u00fcne serilmi\u015ftir. Bulgular b\u00f6l\u00fcm\u00fcnde de anlat\u0131ld\u0131\u011f\u0131 \u00fczere \u015fahs\u00ee ve kurum beyanat\u0131 ve bas\u0131n b\u00fclteni benzeri ifadeler \u00e7ok\u00e7a yer almaktad\u0131r.<\/p>\n

Orhun Kitabeleri, T\u00fcrk milleti i\u00e7in bug\u00fcn bile ge\u00e7erli hassasiyetlere temas etmektedir. Kitabeler pek \u00e7ok sava\u015f\u0131 anlat\u0131p, sava\u015flardaki taktikleri \u00f6\u011fretmektedir. Asker\u00ee a\u00e7\u0131dan \u00f6nemi b\u00fcy\u00fck bu taktikler, Bilge Ka\u011fan ve Tunyukuk\u2019un tecr\u00fcbelerini aktard\u0131klar\u0131 yerlerde, etkiyi artt\u0131rmak ve hassasiyeti en y\u00fcksek seviyeye \u00e7\u0131karmak i\u00e7in olaylar\u0131 ispatl\u0131 h\u00e2le getirmi\u015f ve edeb\u00ee sanatlar da kullan\u0131lm\u0131\u015ft\u0131r. Kazan\u0131lan zaferler abart\u0131l\u0131 \u015fekilde anlat\u0131lm\u0131\u015f ve etkin ifade g\u00fcc\u00fc kullan\u0131larak bu zaferlerin kendileri sayesinde ger\u00e7ekle\u015fti\u011fi vurgulanm\u0131\u015ft\u0131r. Bu y\u00f6n\u00fcyle kitabeler siyas\u00ee bir reklam arac\u0131 benzerli\u011fi g\u00f6stermektedir. Bilge Ka\u011fan ve Tunyukuk, ba\u015far\u0131lar\u0131n\u0131n halk taraf\u0131ndan sat\u0131n al\u0131nmas\u0131n\u0131 istemektedirler. Buradaki sat\u0131n alma, onlar\u0131n liderliklerinin benimsenmesidir.<\/p>\n

Kitabelerde milli b\u00fct\u00fcnl\u00fc\u011f\u00fcn \u00f6nemi s\u0131k s\u0131k tekrarlanm\u0131\u015ft\u0131r. Ayr\u0131ca, mill\u00ee b\u00fct\u00fcnl\u00fc\u011f\u00fcn hangi olaylarla bozulabilece\u011fi de \u00f6rneklerle g\u00f6zler \u00f6n\u00fcne serilmi\u015ftir. Bu bak\u0131mdan son derece iyi bir halkla ili\u015fkiler \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc ve kitabelerin bu \u00e7al\u0131\u015fman\u0131n bir arac\u0131 olarak kullan\u0131ld\u0131\u011f\u0131n\u0131 bir kez daha ifade etmek gerekir.<\/p>\n

Orhun Kitabeleri\u2019nin, halk\u0131 birlik ve beraberli\u011fe \u00e7a\u011f\u0131rd\u0131\u011f\u0131 ve bunu bir beyanat tarz\u0131 ile yapt\u0131\u011f\u0131 ortadad\u0131r. G\u00fcn\u00fcm\u00fczde bir devlet ba\u015fkan\u0131n\u0131n \u201culusa sesleni\u015f\u201d ya da ba\u015fka bir isimle kitle ileti\u015fim ara\u00e7lar\u0131n\u0131 kullanarak yapt\u0131\u011f\u0131 birlik \u00e7a\u011fr\u0131s\u0131 ile kitabelerde yer alan birlik \u00e7a\u011fr\u0131s\u0131n\u0131n fark\u0131 yoktur. \u0130kisinde de \u015fahs\u00ee beyanata dayan\u0131lm\u0131\u015f ve mesaj\u0131n kamuoyuna aktar\u0131m\u0131 i\u00e7in ileti\u015fim arac\u0131 kullan\u0131lm\u0131\u015ft\u0131r. Bu ve benzeri sebeplerle Orhun Kitabeleri\u2019nin ileti\u015fim teknikleri ve halkla ili\u015fkiler a\u00e7\u0131s\u0131ndan benzerlikleri son derece \u00f6nemlidir. Gerek reklamc\u0131l\u0131k gerek haber dili a\u00e7\u0131s\u0131ndan kitabelerin dili, g\u00fcn\u00fcm\u00fcz ileti\u015fim ara\u00e7lar\u0131 ile benzerlikler g\u00f6stermektedir. \u00d6zellikle siyas\u00ee ileti\u015fim unsuru olarak adland\u0131r\u0131labilecek c\u00fcmleler s\u0131kl\u0131kla yer almaktad\u0131r. Ka\u011fanlar\u0131n elde edilen ba\u015far\u0131lar\u0131n kendilerinden kaynakland\u0131\u011f\u0131n\u0131 ifade etmeleri ve bunu kamuoyu ile payla\u015fmalar\u0131, g\u00fcn\u00fcm\u00fczdeki siyas\u00ee ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 ile birebir ayn\u0131d\u0131r. Bunun yan\u0131nda, kitabe metinlerinin bulundu\u011fu abideleri ba\u015fl\u0131 ba\u015f\u0131na bir reklam arac\u0131 olarak d\u00fc\u015f\u00fcnmek de m\u00fcmk\u00fcnd\u00fcr. G\u00fcn\u00fcm\u00fczdeki reklam panolar\u0131 ve billboardlar gibi reklam ara\u00e7lar\u0131na \u00f6rnek te\u015fkil etmektedir.<\/p>\n

Kitabelerin kendine \u00f6zg\u00fc alfabesi ile simge \u00f6zelli\u011fi de bulunmaktad\u0131r. \u015eifreleme olarak adland\u0131r\u0131lan bu durum, ileti\u015fimin temel unsurlar\u0131ndan bir tanesidir. Sadece bu sebepten d\u00e2hi kitabelerin bir ileti\u015fim arac\u0131 oldu\u011fu ve kitleye y\u00f6nelik hedefleri bulundu\u011fu i\u00e7in d\u00f6neminin kitle ileti\u015fim arac\u0131 olarak kullan\u0131ld\u0131\u011f\u0131 anla\u015f\u0131lmaktad\u0131r. Kitabeleri kurumsal bir yay\u0131n organ\u0131 olarak da d\u00fc\u015f\u00fcnmek m\u00fcmk\u00fcnd\u00fcr. Devletin kurumsal kimli\u011fi g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, devlet y\u00f6neticilerinin halka y\u00f6nelik a\u00e7\u0131klamalar\u0131n\u0131 i\u00e7eren bir yay\u0131n organ\u0131 gibi d\u00fc\u015f\u00fcn\u00fclebilir. Ancak, s\u00fcreli ve s\u00fcrekli bir bilgi ak\u0131\u015f\u0131 olmad\u0131\u011f\u0131 i\u00e7in kurum yay\u0131n organ\u0131 konusu tart\u0131\u015fmaya a\u00e7\u0131kt\u0131r.<\/p>\n

Orhun Kitabeleri; benli\u011fin, k\u00fclt\u00fcr\u00fcn ve manev\u00ee de\u011ferlerin korundu\u011fu s\u00fcrece halk\u0131n var olabilece\u011fini, mill\u00ee duygularla ya\u015faman\u0131n ne kadar \u00f6nemli oldu\u011funu, tahrik ve oyunlara gelmeyerek uzun y\u0131llar egemenliklerini s\u00fcrd\u00fcrebileceklerini s\u00f6yleyerek halkla ili\u015fkiler konusunda \u00e7a\u011f\u0131n\u0131n \u00e7ok ilerisinde bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip oldu\u011funu g\u00f6stermi\u015ftir. Bu bak\u0131mdan, Orhun Kitabeleri\u2019nin \u00e7a\u011f\u0131na mahsus bir nutuk metni \u00f6zelli\u011fi ta\u015f\u0131d\u0131\u011f\u0131n\u0131 da s\u00f6ylemek gerekir.<\/p>\n

Ahmet Bican Ercilasun da 1990 y\u0131l\u0131nda 3. Sovyet-T\u00fcrk Kollokyumu\u2019na \u201cK\u00f6l Tigin Yaz\u0131t\u0131 Bir Nutuk Metni midir?\u201d<\/em> ba\u015fl\u0131kl\u0131 bir bildiri sunmu\u015f ve metindeki \u201cdo\u011frudan hitaplar\u0131, hitap c\u00fcmlelerini, soru c\u00fcmlelerini, \u00f6nceki c\u00fcmlenin son kelimesi ile ba\u015flayan c\u00fcmleleri, toparlama c\u00fcmlelerini ve tekrarl\u0131 ifadeleri\u201d<\/em> tespit etmi\u015f K\u00f6l Tigin yaz\u0131tlar\u0131n\u0131n bir nutuk metni niteli\u011fi ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ileri s\u00fcrm\u00fc\u015ft\u00fcr. (2007: 97-104)<\/p>\n

B\u00fct\u00fcn bu a\u00e7\u0131klamalardan anla\u015f\u0131laca\u011f\u0131 \u00fczere, Orhun Kitabeleri\u2019nin \u00e7a\u011f\u0131n\u0131n bir gazetesi, bir \u015fahs\u00ee beyanat belgesi, bir hakla ili\u015fkiler bildirisi, bir a\u00e7\u0131k hava nutku veya bir reklam metni olarak kabul edilmesinde hi\u00e7bir beis yoktur. \u00c7\u00fcnk\u00fc s\u00f6z konusu ileti\u015fim ara\u00e7lar\u0131n\u0131n i\u015flevi ve gayesi, \u00e7a\u011f\u0131n\u0131n olaylar\u0131n\u0131 belgelere dayand\u0131rarak topluma anlatmak ve aktarmakt\u0131r. Orhun Kitabeleri, dikildikleri devirde g\u00fcn\u00fcm\u00fczde gazetelerin ve di\u011fer ileti\u015fim ara\u00e7lar\u0131n\u0131n i\u015flevini g\u00f6rm\u00fc\u015f ve halk\u0131 bilgilendirme yan\u0131nda kamuoyu olu\u015fturma g\u00f6revini hakk\u0131yla ve ba\u015far\u0131l\u0131 bir \u015fekilde gerine getirmi\u015ftir. Bu da kitabelerin, dikildikleri \u00e7a\u011fda, bug\u00fcnk\u00fc kitle haberle\u015fme vas\u0131talar\u0131n\u0131n g\u00f6rd\u00fc\u011f\u00fc i\u015flevleri y\u00fcklendi\u011fi ger\u00e7e\u011fini ortaya koymaktad\u0131r.<\/p>\n

Yanl\u0131\u015f, k\u00f6t\u00fc \u00e7irkin zararl\u0131 ve tehlikeli olan\u0131 ihtar ve tembih yolu ile g\u00f6sterip do\u011fru iyi g\u00fczel faydal\u0131 ve emniyetli olan\u0131 im\u00e2 ve tekin ederek istenen ve beklenen sonu temin etme gayreti g\u00fcd\u00fclmektedir.<\/em><\/p>\n

Kaynaklar<\/strong><\/h2>\n

AKSAN, Do\u011fan, Naci, (1991), \u201cG\u00f6kt\u00fcrk An\u0131tlar\u0131nda S\u00f6z Sanatlar\u0131 \u2013 G\u00fc\u00e7l\u00fc Anlat\u0131m Yollar\u0131\u201d, Ankara: T\u00fcrk Dilleri Ara\u015ft\u0131rmalar\u0131 Dergisi,<\/em> (1991), 1. Cilt, 19-29.<\/p>\n

AYDIN, Erhan (2012), Orhon Yaz\u0131tlar\u0131 (K\u00f6l Tegin, Bilge Kagan, Tonyukuk, Ongi, K\u00fcli \u00c7or)<\/em>, Konya, K\u00f6men Yay\u0131nlar\u0131.<\/p>\n

AYDIN, Erhan (2004), \u201cVilhelm Thomsen\u2019in S\u00f6zl\u00fc\u011f\u00fc\u201d, \u0130stanbul: \u0130lm\u00ee Ara\u015ft\u0131rmalar: Dil Tarih Edebiyat Dergisi,<\/em> 17 (2004) 69-82.<\/p>\n

CEMALCILAR, \u0130lhan (1998), Pazarlama<\/em>, \u0130stanbul: Beta Yay\u0131nlar\u0131.<\/p>\n

D\u0130V\u0130T\u00c7\u0130O\u011eLU, Sencer, (2000), K\u00f6k T\u00fcrkler<\/em>, \u0130stanbul: Yap\u0131 Kredi Yay\u0131nlar\u0131.<\/p>\n

ERC\u0130LASUN, Bican, Ahmet (2016), T\u00fcrk Ka\u011fanl\u0131\u011f\u0131 ve T\u00fcrk Beng\u00fc Ta\u015flar\u0131<\/em>, \u0130stanbul: Derg\u00e2h Yay\u0131nlar\u0131.<\/p>\n

ERC\u0130LASUN, Bican, Ahmet (1990), \u201cK\u00f6l Tigin Yaz\u0131t\u0131 Bir Nutuk Metni midir?\u201d, T\u00fcrk Dili Ara\u015ft\u0131rmalar\u0131 Y\u0131ll\u0131\u011f\u0131 \u2013 Belleten,<\/em> 38 (1990), 31-39.<\/p>\n

ERG\u0130N, Muharrem, (2003), Orhun Abideleri<\/em>, \u0130stanbul: Bo\u011fazi\u00e7i Yay\u0131nlar\u0131.<\/p>\n

G\u00d6ME\u00c7, Saadettin, (1997), K\u00f6k T\u00fcrk Tarihi,<\/em> Ankara: T\u00fcrksoy Yay\u0131nlar\u0131.<\/p>\n

G\u00d6NEN\u00c7, Asl\u0131, Yapar, 2004, \u201c\u0130leti\u015fim Teknolojilerinin Medya \u00dczerine Etkileri\u201d, \u0130stanbul: II. Uluslararas\u0131 \u0130leti\u015fim Sempozyumu,<\/em> 437-448.<\/p>\n

G\u00dcLSOY, Tanses, (1999), Reklam Kavramlar\u0131 ve Terimleri S\u00f6zl\u00fc\u011f\u00fc<\/em>, \u0130stanbul: Adam Yay\u0131nlar\u0131.<\/p>\n

KAFESO\u011eLU, \u0130brahim, (1997), T\u00fcrk Milli K\u00fclt\u00fcr\u00fc<\/em>, \u0130stanbul: \u00d6t\u00fcken Yay\u0131nevi.<\/p>\n

KA\u015eIK\u00c7I, Ercan (2002), Para-Mosyon Pazarlaman\u0131n 7 P\u2019si<\/em>, \u0130stanbul:, Kariyer Developer.<\/p>\n

OLU\u00c7, Mehmet (2006), Temel Pazarlama Kavramlar\u0131\u201d<\/em>, \u0130stanbul: Beta Yay\u0131nlar\u0131.<\/p>\n

\u00d6ZARSLAN, Ersin, (2013), \u201cBas\u0131n Dili \u00dczerine Baz\u0131 Dikkatler\u201d, \u0130leti\u015fim Kuram ve Ara\u015ft\u0131rma Dergisi, 37 (2013), 251-267.<\/p>\n

\u00d6ZARSLAN, Ersin (2014), \u201cHaber Toplama ve Yazma Teknikleri Ders Notlar\u0131\u201d, Ankara: Gazi \u00dcniversitesi.<\/p>\n

\u00d6ZERKAN, \u015eeng\u00fcl (2001), Medya, Dil ve \u0130leti\u015fim<\/em>, \u0130stanbul: Mart\u0131 Yay\u0131nlar\u0131.<\/p>\n

PAKSOY Arzu \u00c7ekirge, (1999), T\u00fcrkiye\u2019deki Halkla \u0130li\u015fkiler Uygulamalar\u0131<\/em>, \u0130stanbul: Rota Yay\u0131nlar\u0131.<\/p>\n

TA\u015eA\u011eIL, Ahmet (2018), G\u00f6k-T\u00fcrkler I. II. III., <\/em>Ankara: T\u00fcrk Tarih Kurumu Yay\u0131nlar\u0131.<\/p>\n

T\u00dcRKKAHRAMAN, Mimar, (2004), \u201cG\u00fcn\u00fcm\u00fcz\u00fcn B\u00fcy\u00fcs\u00fc \u0130maj ve Ger\u00e7ek Hayat\u201d, \u0130stanbul: \u0130stanbul \u00dcniversitesi Sosyoloji Konferanslar\u0131, 30 (2004), 1-14.<\/p>\n

TEK\u0130N, Talat, (1998), Orhon Yaz\u0131tlar\u0131<\/em>, \u0130stanbul: Simurg Yay\u0131nevi.<\/p>\n

TEK\u0130N, Talat, (2003), Orhon Yaz\u0131tlar\u0131<\/em>, \u0130stanbul: Y\u0131ld\u0131z Dil ve Edebiyat Dizisi.<\/p>\n

TEN\u0130\u015eEV, E. R. \u201cEski T\u00fcrklerde Edeb\u00ee Dil Var m\u0131yd\u0131?\u201d, T\u00fcrk Dili Ara\u015ft\u0131rmalar\u0131 Y\u0131ll\u0131\u011f\u0131 \u2013 Belleten,<\/em><\/p>\n

30-31 (1982-1983), 157-161.<\/p>\n

TURSUN, Tu\u011fba (2006), Orhun Yaz\u0131tlar\u0131ndaki T\u00fcrk S\u00f6zc\u00fc\u011f\u00fc \u00dczerine Fonetik, Morfolojik ve Semantik A\u00e7\u0131dan Bir \u0130nceleme, <\/em>Denizli, Pamukkale \u00dcniversitesi E\u011fitim Bilimleri Enstit\u00fcs\u00fc T\u00fcrk\u00e7e E\u011fitimi Anabilim Dal\u0131 T\u00fcrk\u00e7e E\u011fitimi Bilim Dal\u0131 Y\u00fcksek Lisans Tezi, 17-27.<\/p>\n

YAYLACI, \u00d6zdemir, Gaye, (1999), Reklamda Stratejilerle Y\u00f6netim<\/em>, \u0130stanbul: Alfa Yay\u0131nevi.<\/p>\n

QUALTER, TH (1980), \u201cPropaganda Teorisi ve Propagandan\u0131n Geli\u015fimi\u201d, Ankara \u00dcniversitesi Siyasal Bilgiler Fak\u00fcltesi Dergisi<\/em> 35, Ankara: 255-308<\/p>\n

*<\/a> \u00a0\u00a0\u00a0 Gazi \u00dcniversitesi SBE.<\/p>\n","protected":false},"excerpt":{"rendered":"

Orhun Kitabeleri\u2019nin eski T\u00fcrk ya\u015fant\u0131s\u0131 hakk\u0131nda verdi\u011fi bilgiler de \u00e7ok k\u0131ymetlidir. T\u00fcrk milletine b\u0131rak\u0131lm\u0131\u015f en eski siyas\u00ee vasiyetnamelerdir. K\u00f6l Tigin ve Bilge Ka\u011fan Abideleri’ndeki metinlerde de bu \u00f6zellik dikkat \u00e7ekmektedir.<\/p>\n","protected":false},"author":31,"featured_media":8195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[62,2,66,68],"tags":[1040,1026,1034,1039,1024],"yoast_head":"\nBir ileti\u015fim arac\u0131 Orhun Kitabeleri: K\u00f6l Tigin ve Bilge Ka\u011fan Abidesi - M\u0130SAK- Mill\u00ee Strateji Ara\u015ft\u0131rma Kurulu<\/title>\n<link rel=\"canonical\" href=\"https:\/\/millidusunce.com\/misak\/bir-iletisim-araci-orhun-kitabeleri-kol-tigin-abidisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir ileti\u015fim arac\u0131 Orhun Kitabeleri: K\u00f6l Tigin ve Bilge Ka\u011fan Abidesi - M\u0130SAK- Mill\u00ee Strateji Ara\u015ft\u0131rma Kurulu\" \/>\n<meta property=\"og:description\" content=\"Orhun Kitabeleri\u2019nin eski T\u00fcrk ya\u015fant\u0131s\u0131 hakk\u0131nda verdi\u011fi bilgiler de \u00e7ok k\u0131ymetlidir. 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Ortaokul ve Lise e\\u011fitimini \\u0130stanbul\\u2019da tamamlad\\u0131. Bu \\u015fekilde T\\u00fcrkiye\\u2019nin bir\\u00e7ok ilinde ya\\u015fama imk\\u00e2n\\u0131na sahip oldu. 1 y\\u0131l Samsun On Dokuz May\\u0131s \\u00dcniversitesi Terme Meslek Y\\u00fcksek Okulu ve 1 y\\u0131l da Mersin \\u00dcniversitesi Tarsus Meslek Y\\u00fcksek Okulu olmak \\u00fczere 2 y\\u0131l Muhasebe ve Vergi Uygulamalar\\u0131 e\\u011fitimi ald\\u0131. \\u00c7ukurova \\u00dcniversitesi \\u0130ktisadi ve \\u0130dari Bilimler Fak\\u00fcltesi Maliye B\\u00f6l\\u00fcm\\u00fc\\u2019n\\u00fc kazand\\u0131. \\u00c7ukurova \\u00dcniversitesi\\u2019ndeki 1 y\\u0131ll\\u0131k e\\u011fitimin ard\\u0131ndan tekrar s\\u0131nava girerek Ankara \\u00dcniversitesi Siyasal Bilgiler Fak\\u00fcltesi\\u2019ni (M\\u00fclkiye) kazand\\u0131 ve burada \\u00c7al\\u0131\\u015fma Ekonomisi ve End\\u00fcstri \\u0130li\\u015fkileri B\\u00f6l\\u00fcm\\u00fcnde e\\u011fitim g\\u00f6rd\\u00fc. Daha sonra Gazi \\u00dcniversitesi \\u0130leti\\u015fim Fak\\u00fcltesi Gazetecilik Ana Bilim Dal\\u0131\\u2019nda Y\\u00fcksek Lisans E\\u011fitimini tamamlad\\u0131. \\u00dcniversite y\\u0131llar\\u0131ndan beri Medya sekt\\u00f6r\\u00fcnde \\u00e7al\\u0131\\u015fmalar y\\u00fcr\\u00fcten Ahmet Kanbur, Yerel Gazete ve ulusal yay\\u0131n yapan TV\\u2019lerde \\u00e7al\\u0131\\u015ft\\u0131. \\u00d6zellikle haber dairelerindeki performans\\u0131, onu Sabah Haberleri ve Ana Haber B\\u00fclteni sunmaya kadar y\\u00fckseltti. Daha sonra Ankara\\u2019da TRT Spikerlerinden ve Devlet Tiyatrolar\\u0131 sanat\\u00e7\\u0131lar\\u0131ndan Diksiyon, Hitabet ve Spikerlik dersleri ald\\u0131. Milli E\\u011fitim Bakanl\\u0131\\u011f\\u0131 taraf\\u0131ndan yap\\u0131lan s\\u0131navlara kat\\u0131larak \\u00f6nemli bir ba\\u015far\\u0131 elde etti, Diksiyon ve Etkili \\u0130leti\\u015fim E\\u011fitmeni oldu. Mesle\\u011fine ba\\u011fl\\u0131l\\u0131\\u011f\\u0131 siyasi \\u00e7al\\u0131\\u015fmalar\\u0131nda da kendisini g\\u00f6steriyordu. 2010 \\u2013 2011 ve 2012-2014 y\\u0131llar\\u0131 aras\\u0131nda \\u00dclk\\u00fc Ocaklar\\u0131 Genel Merkezi Bas\\u0131n Birimi\\u2019nde g\\u00f6rev ald\\u0131. Mesleki geli\\u015fimin \\u00f6nemli oldu\\u011funu her platformda dile getiriyor ve Medya sekt\\u00f6r\\u00fc ile ilgili projeler, e\\u011fitim \\u00e7al\\u0131\\u015fmalar\\u0131 haz\\u0131rl\\u0131yordu. Gen\\u00e7lerin s\\u00fcrekli mesleki \\u00e7al\\u0131\\u015fmalar i\\u00e7inde olmalar\\u0131 gerekti\\u011fini d\\u00fc\\u015f\\u00fcn\\u00fcyordu. Yapt\\u0131\\u011f\\u0131 \\u00e7al\\u0131\\u015fmalarla dikkat \\u00e7ekmesinin ard\\u0131ndan 2015 y\\u0131l\\u0131nda T\\u00fcrkiye Gazeteciler Federasyonu Genel Koordinat\\u00f6rl\\u00fc\\u011f\\u00fc g\\u00f6revine getirildi. 2016 y\\u0131l\\u0131nda merkezi Adana\\u2019da bulunan bir dan\\u0131\\u015fmanl\\u0131k \\u015firketi kurdu. Burada, Kamu Kurumlar\\u0131 ba\\u015fta olmak \\u00fczere \\u00d6zel \\u015eirketlere Medya ve \\u0130leti\\u015fim alan\\u0131nda E\\u011fitim Dan\\u0131\\u015fmanl\\u0131\\u011f\\u0131 hizmeti vermeye ba\\u015flad\\u0131. \\u00dcniversite y\\u0131llar\\u0131nda tan\\u0131\\u015ft\\u0131\\u011f\\u0131 Beg\\u00fcm A\\u015fc\\u0131 ile 2016 y\\u0131l\\u0131nda d\\u00fcnya evine giren Ahmet Kanbur, sosyal aktivitelerle ilgilenmeyi, spor yapmay\\u0131, akademik ara\\u015ft\\u0131rmalarda bulunmay\\u0131 ve yemek yapmay\\u0131 seviyor.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/posts\/8172"}],"collection":[{"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/comments?post=8172"}],"version-history":[{"count":8,"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/posts\/8172\/revisions"}],"predecessor-version":[{"id":8201,"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/posts\/8172\/revisions\/8201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/media\/8195"}],"wp:attachment":[{"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/media?parent=8172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/categories?post=8172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/millidusunce.com\/misak\/wp-json\/wp\/v2\/tags?post=8172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}